Overview: Oktopost and Brandwatch as Social Media Marketing Category solutions.

Oktopost and Brandwatch are leading solutions in the Social Media Marketing category, catering to different user priorities and operational needs. Oktopost excels in offering strong integration and advocacy management features, making it popular among larger enterprises primarily in the tech industry. Brandwatch, known for its robust analytics and custom reporting, is widely adopted across marketing sectors and suits a broader scale of businesses from small to large enterprises. Both products provide comprehensive support options, demonstrating their commitment to user satisfaction.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Brandwatch: Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Oktopost and Brandwatch: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Oktopost strengthens social media management and engagement activities, well-aligning with needs for thorough content and advocacy handling. read more →

Brandwatch focuses on social media management and analytics, meeting the requirements for monitoring and campaign management. read more →

Business Goals

Oktopost is geared towards improving ROI and enhancing digital presence, ideal for companies building brand awareness. read more →

Brandwatch aims to boost digital presence and brand engagement, aligning with customer relationship building. read more →

Core Features

Oktopost ties in custom reports and integration features, supporting data migration for seamless operations. read more →

Brandwatch delivers superior analytics and reporting, providing ease of migration backed by AI capabilities. read more →

Vendor Support

Oktopost provides 24/7 support, supplemented by phone and chat, ensuring constant availability for complex integrations. read more →

Brandwatch offers extensive 24/7 support, chat, and email, emphasizing its commitment to user support. read more →

Segments and Industries

Oktopost is predominantly used by enterprises in the IT and software sectors, underscoring its suitability for tech giants. read more →

Brandwatch finds its audience in marketing and advertising, catering to a diverse range including small businesses. read more →

Operational Alignment

Oktopost fits seamlessly into workflows for large-scale enterprises, focusing on tech-oriented operational environments. read more →

Brandwatch is adaptable across various business sizes, ideal for continuous monitoring and broad market engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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high

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Phone Support

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Email Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Oktopost and Brandwatch

How does Oktopost and Brandwatch facilitate Social Media Management?

Oktopost is designed for B2B marketers and focuses on social media management tasks, including scheduling, distribution, and analysis of posts. Brandwatch, on the other hand, is an enterprise solution focused on social media monitoring and analytics, offering insights into consumer trends and market conversations across multiple platforms. Both tools provide social media analytics, but Oktopost offers more robust employee advocacy features and scheduling options. However, Brandwatch excels in its comprehensive social listening capabilities and historical data tracking. A limitation of both is that they don't fully support all social media platforms.

"...We now have complete transparency through tracking of social marketing activity by campaign all the way through to lead conversion...." Testimonial by Mark Donkin, Marketing Director, SuccessFlow

"...I fully recommend Brandwatch for Social Listening and Social Media Analytics...." Peer review by Eric R., Marketing and Advertising

How can Oktopost and Brandwatch optimize your Engagement Management Workflow?

Oktopost and Brandwatch both help manage social media engagement. Oktopost focuses on internal team collaboration and engagement, providing features to track engagement and schedule posts across multiple platforms. Brandwatch emphasizes external monitoring and analysis, providing insights into brand perception and allowing users to engage with relevant conversations. However, Oktopost's engagement features are limited to its platform, while Brandwatch offers integrations with other tools, allowing users to engage across different platforms.

"...We also need to find out how our campaigns performed - for both engagement and conversions...." Peer review by Chris J. B., Digital Communications Officer, Research

"...es besonders, das Brandwatch sich mit den neuen Facebook- und Twitter Analytics-Features in die Analytics und nicht in die Engagement-Richtung...." Peer review by Volker D., Media Production