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Oktopost vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oktopost vs. HubSpot is based on a specific set of business needs and context. The comparison uses 120537 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oktopost and HubSpot

Oktopost, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oktopost covers Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Here at Optimove, we thrive on data, and always look to integrate all available data points across our technology stack. With Oktopost, we can capture relevant activity on various social networks and leverage it for lead scoring and for better conte...xt when communicating with our leads. " - Amit Bivas

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oktopost

Focus area

Oktopost is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than Oktopost for

Software Failure Risk

  • medium

About

B2B Social Media Management Platform

Marketing Automation Software for inbound marketing and sales

Age

2013

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

83

161

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


searching for content




social media marketing



generation of new leads



conversion management



training & onboarding





international marketing




lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic



touchpoint management


competitive intelligence




channel management



trade show marketing


helpdesk management


database marketing



community marketing



motivation management



customer case management


revenue cycle management


reputation management


influencer marketing


customer feedback management


sales document management

proposal & quote management


knowledge management


calendar management


relationship marketing




distribution management


personalized marketing



relationship management


sales review & feedback



community building




lifetime value management






contact list management




call transcription




sales call management

call transcription


rating and review management


identify target customers


customise loyalty program


create engagement based loyalty


identify target customers

customise loyalty program

create engagement based loyalty




business development


performance management


segmentation and targeting


promotion management


products & pricelist management


pipeline management




discount management


create learning path


track learning progress


courses & assessment

create learning path

track learning progress





referral management


subscription management



follower management








conference call management






category management


opportunity management




sales incentive management



influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting