Comparison Summary
Introducing Oktopost and HubSpot
Oktopost, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oktopost covers Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
"When we look at the last 6 months, Oktopost's employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach. " - Daniel Klaus
"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
B2B Social Media Management Platform
Marketing Automation Software for inbound marketing and sales
Age
2013
2006
Financials
SEED
IPO
Business Need
Total Processes
(we found evidences for)
83
161
Total Goals
(we found evidences for)
16
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Improve digital and social presence
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Build brand awareness
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Acquire customers
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Establish thought leadership
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Grow market share
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Enhance customer relationships
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Improve brand engagement
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve internal communications
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Scale best practices
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Manage risk
-
Improve efficiency
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Improve stakeholder relations
-
Improve visibility
- See 13 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
Top Channels
Channels Used
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social media
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e-mail
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website
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user generated content
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blogs
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phone calls
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video
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Facebook
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promotions
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chat
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offline
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LinkedIn
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Twitter
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Instagram
-
newsletter
-
mobile
-
point of sale
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on premises
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trade shows
-
text SMS
-
mobile app
-
review sites
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mass media
-
display advertisement
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games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
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Facebook page
-
magazine
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out of home
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channel partners
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Snapchat
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Netflix
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brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
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Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
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social media
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e-mail
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website
-
user generated content
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blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
