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omnisend vs Adobe Campaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of omnisend vs. Adobe Campaign is based on a specific set of business needs and context. The comparison uses 8515 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing omnisend and Adobe Campaign

omnisend, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation, whereas Adobe Campaign, Acquia Marketing Cloud, Pega Platform, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

omnisend covers Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Adobe Campaign focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.

"Omnisend brings our business to another level. With challenging and changing times of the brick and mortar experience, it’s allowing us to set ourselves up for the future of ecommerce. " - Angèl Foster

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo omnisend

Focus area

omnisend is better than Adobe Campaign for

Software Failure Risk

  • low

logo Adobe Campaign

Focus area

Adobe Campaign is better than omnisend for

Software Failure Risk

  • low

About

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Personalize and deliver campaigns across all - online and offline channels.

Age

1982

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

91

86

Total Goals
(we found evidences for)

18

15

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring



helpdesk management


identify target customers

customise loyalty program


contact list management

creating contact list


promotion management



segmentation and targeting



social media management

social media analytics

engaging on social media

scheduling post to social media



discount management





generation of new leads


customer feedback management



products & pricelist management


personalized marketing



lifetime value management


sales document management

contract management

proposal & quote management


knowledge management


courses & assessment

track learning progress


rating and review management


training & onboarding


social media marketing




performance management


business development




account management


competitive intelligence


calendar management





sales incentive management


lead qualification



subscription management


touchpoint management



trade show marketing


channel management


relationship marketing


conversion management






database marketing




relationship management


outbound marketing




international marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Increase customer life time value

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more
  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting