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omnisend vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of omnisend vs. HubSpot is based on a specific set of business needs and context. The comparison uses 121649 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing omnisend and HubSpot

omnisend, HubSpot, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

omnisend covers Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend. ...The team at Omnisend offers consistent follow-up and provides useful recommendations " - Craig Hastings

"I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. " - Leah Lawrence

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo omnisend

Focus area

omnisend is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than omnisend for

Software Failure Risk

  • medium

About

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

91

161

Total Goals
(we found evidences for)

18

23

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring




identify target customers

customise loyalty program


contact list management

creating contact list


promotion management



segmentation and targeting


searching for content


social media management

social media analytics

engaging on social media

scheduling post to social media



discount management





generation of new leads


customer feedback management

measuring customer satisfaction



products & pricelist management


personalized marketing



lifetime value management


sales document management

contract management

proposal & quote management


knowledge management


courses & assessment

track learning progress

create learning path


rating and review management


training & onboarding


social media marketing




performance management


business development





competitive intelligence


calendar management





sales incentive management



influencer marketing


lead qualification: behavioural

lead qualification: technographic



subscription management


touchpoint management


referral management




follower management


trade show marketing


channel management



customer case management



relationship marketing


conversion management


sales review & feedback








call transcription




sales call management

call transcription




relationship management





pipeline management




database marketing





international marketing



community building



revenue cycle management


advocacy management



distribution management


conference call management



reputation management





category management



opportunity management


community marketing




motivation management


influencer management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting