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omnisend vs Mapp Engage: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of omnisend vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 5976 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing omnisend and Mapp Engage

omnisend, Mapp Engage, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

omnisend covers Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

"It may not make a huge difference when you’re starting out building your list. But once you have hundreds of thousands of customers in your database, even a .2 or .3 percent increase in any of your metrics can drastically have an improvement on your... revenue overall. So I do believe A/B testing is very crucial.” " - David Sung

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo omnisend

Focus area

omnisend is better than Mapp Engage for

Software Failure Risk

  • low

logo Mapp Engage

Focus area

Mapp Engage is better than omnisend for

Software Failure Risk

  • low

About

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Cross-Channel Marketing for automated multi-step marketing campaigns

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

91

32

Total Goals
(we found evidences for)

18

7

Top Processes

Evidences indicate better relative satisfaction


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign monitoring



helpdesk management


loyalty management

identify target customers

customise loyalty program


contact list management

creating contact list


promotion management



segmentation and targeting


content management


social media management

social media analytics

engaging on social media

scheduling post to social media



discount management





generation of new leads


customer feedback management



products & pricelist management


personalized marketing



lifetime value management


sales document management


knowledge management


courses & assessment

track learning progress


rating and review management


training & onboarding


social media marketing




performance management


business development




account management


competitive intelligence


calendar management





sales incentive management



touchpoint management


channel management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more
  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting