cuspera logo CUSPERA

ON24 Platform vs Google Hangouts: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ON24 Platform vs. Google Hangouts is based on a specific set of business needs and context. The comparison uses 29895 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ON24 Platform and Google Hangouts

ON24 Platform, Google Hangouts, BrightTALK, GoTo Webinar, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ON24 Platform covers Attendee Engagement, Generation Of New Leads, Content Management, Communication Management with E-Mail, etc.

Google Hangouts focuses on Collaboration with Video, Conference Call Management with Offline, Communication Management with Phone Calls, Content Management with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ON24 Platform

Focus area

ON24 Platform is better than Google Hangouts for

Software Failure Risk

  • medium

logo Google Hangouts

Focus area

Google Hangouts is better than ON24 Platform for

Software Failure Risk

  • medium

About

Platform to convert customer engagement into revenue

Web Collaboration software with messaging, video and voice calls for group or individual communications

Age

1998

Financials

SERIES C

SERIES A

Business Need

Total Processes
(we found evidences for)

105

87

Total Goals
(we found evidences for)

17

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


generation of new leads


content publishing

searching for content


communication management

sending & publishing communications



social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


competitive intelligence


helpdesk management


account management



campaign management

campaign monitoring


training & onboarding




lead qualification

lead qualification: technographic


conference call management


international marketing


sales document management

contract management

proposal & quote management



customer feedback management

measuring net promoter score

measuring customer satisfaction



conversion management


workflow management





lifetime value management




trade show marketing



knowledge management

creating knowledge base


contact list management


products & pricelist management



business development


segmentation and targeting







courses & assessment

create learning path


loyalty management

identify target customers

customise loyalty program




customer case management


personalized marketing


advocacy management


rating and review management



discount management


promotion management



social media marketing



merger and acquisition





community building


relationship marketing


relationship management




sales call management


calendar management



Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • Improve consistency

  • Increase customer life time value

  • Shorten ramp up time

  • Improve efficiency

  • See 14 more
  • Improve internal communications

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Improve digital and social presence

  • Improve stakeholder relations

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Improve brand engagement

  • Build brand awareness

  • Improve consistency

  • Shorten ramp up time

  • Improve navigation

  • See 15 more

Top Channels

Channels Used

  • offline

  • video

  • phone calls

  • trade shows

  • events

  • chat

  • e-mail

  • text SMS

  • mobile

  • Skype

  • social media

  • on premises

  • website

  • mobile app

  • Slack

  • point of sale

  • Whatsapp

  • Facebook

  • promotions

  • user generated content

  • blogs

  • games

  • LinkedIn

  • support groups

  • mass media

  • print media

  • magazine

  • review sites

  • out of home

  • brochure

  • Twitter

  • Amazon

  • causes and charity

  • movies

  • Instagram

  • television

  • Pinterest

  • newsletter

  • display advertisement

  • See 36 more
  • offline

  • video

  • phone calls

  • trade shows

  • events

  • chat

  • e-mail

  • text SMS

  • mobile

  • Skype

  • social media

  • on premises

  • website

  • mobile app

  • Slack

  • point of sale

  • Whatsapp

  • Facebook

  • promotions

  • user generated content

  • blogs

  • games

  • LinkedIn

  • support groups

  • mass media

  • print media

  • magazine

  • review sites

  • out of home

  • brochure

  • Twitter

  • Amazon

  • causes and charity

  • movies

  • Instagram

  • television

  • Pinterest

  • newsletter

  • display advertisement

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting