Guiding you to choose between OpenX vs. Kevel: 2024

Comparison Summary

OpenX: OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Kevel: Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

OpenX and Kevel: Customer Satisfaction Data

Most deployed common Use Cases for OpenX and Kevel

What makes OpenX and Kevel ideal for Advertisement?

OpenX and Kevel are both used to create and serve ads, but they are geared towards different purposes. OpenX emphasizes the ability to track and manage ads, focusing on delivering large volumes of ads to a wide audience. Kevel, on the other hand, focuses on customization and native advertising, enabling businesses to manage their own ads and integrate them seamlessly into their website. The primary difference lies in the scope of their application, with OpenX being a more comprehensive solution for enterprise-level advertising and Kevel specializing in custom, native advertising experiences. However, both tools have limitations; OpenX has been known to experience performance problems with its OnRamp solution, while Kevel is not designed for video advertising.

"...I was able to keep track of all of the inventory, serve it up on the correct pages, and repurpose the ads...." Peer review by J C Mullally, Associate Content Producer, WebMD

"...It allows Imgur to serve native content ads that are not ad blocked which is extremely useful in reaching our users...." Peer review by Andrea M., Director of Account Management , Marketing and Advertising