Overview: OpenX and Kevel as Publisher Ad Management Category solutions.

In comparing OpenX with Kevel, both products cater to the Publisher Ad Management category, yet they reveal distinct strengths. OpenX offers a broad suite of capabilities suited for enterprises looking for robust communication and engagement tools, with notable support in media production and marketing industries. In contrast, Kevel focuses on advanced advertisement and workflow management, appealing to large enterprises in marketing and software sectors. Depending on the operational needs and strategic goals, businesses can select the solution that best aligns with their requirements.

OpenX: OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Kevel: Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

OpenX and Kevel: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

OpenX facilitates advertisement, sending communications, and managing interactions, aiding businesses in effective lead qualification and collaboration. read more →

Kevel focuses on advertisement and white labeling, with strong workflow and campaign management, supporting seamless communication and content management. read more →

Business Goals

OpenX helps businesses improve ROI, enter new markets, and enhance sales, aligning with enterprises looking to boost internal communication and market presence. read more →

Kevel targets increasing sales and building brand awareness, ideal for companies aiming to enhance efficiency and digital presence. read more →

Core Features

OpenX stands out with AI-powered integration, comprehensive reports, and easy migration, addressing needs for security, privacy, and data integration. read more →

Kevel offers strong integration and compliance features, with a focus on secure data handling and ease of migration, supporting analytics and custom reporting. read more →

Vendor Support

OpenX provides robust 24/7 support, including email, phone, and chat options, catering to various customer preferences and complex operations. read more →

Kevel ensures comprehensive 24/7 support, offering multiple contact methods to assist users in navigating operational requirements. read more →

Segments and Industries

OpenX is predominantly used by enterprises in media production and marketing, showcasing its relevance in high-demand communication. read more →

Kevel serves large enterprises and software industries, reflecting its suitability for companies in the marketing and digital fields. read more →

Operational Alignment

OpenX effectively integrates into enterprise workflows, designed to manage complexity with robust communication tools. read more →

Kevel aligns with large scale operations, focusing on advertisement and workflow management tailored for larger enterprises. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Most deployed common Use Cases for OpenX and Kevel


OpenX in Action: Unique Use Cases

What makes OpenX ideal for Collaboration?

How does OpenX facilitate Engagement Management?

News

Latest OpenX News

ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - Business Wire

ID5 and OpenX have partnered to increase reach for Safari traffic by 58%.

10/12/2024 - source

Latest Kevel News

Kevel Partners with the World's Largest Home Improvement Retailer to In-House Its Retail Media Technology for Orange Apron Media - AccessWire

Kevel has partnered with a large home improvement retailer to provide technology for Orange Apron Media's retail media operations.

07/10/2024 - source

Business Setting

OpenX

Kevel