Optimizely Customized Commerce vs. SAP Commerce Cloud: E-Commerce Platform Solution Comparison 2025

Overview: Optimizely Customized Commerce and SAP Commerce Cloud as E-Commerce Platform Category solutions.

Optimizely Customized Commerce and SAP Commerce Cloud offer diverse capabilities and support tailored to specific operational needs across e-commerce platforms. Optimizely stands out in engaging and content management, targeting enterprises and mid-market sectors, making it an appealing choice for those prioritizing content and engagement processes. SAP Commerce Cloud excels in integration and analytics, proving suitable for mid-market and smaller businesses with a focus on managing comprehensive data and enhancing customer relationships. Both platforms provide robust support options, emphasizing user experience and operational efficiency.

Optimizely Customized Commerce: Optimizely Customized Commerce uses AI for personalized experiences, search rankings, and product recommendations. Individualized experiences are delivered effectively.

SAP Commerce Cloud: SAP Commerce Cloud simplifies complex B2B models and buying processes while enhancing customer experiences. It drives business agility and optimizes inventory with an API-first, microservices-based architecture.

Optimizely Customized Commerce and SAP Commerce Cloud: Best Use cases based on the customer satisfaction data

Optimizely Customized Commerce

Key Capabilities Supported

Optimizely Customized Commerce facilitates engagement, content, and product management, aligning with enterprises and mid-market companies seeking robust digital marketing and engagement tools. read more →

SAP Commerce Cloud supports engagement, product management, and order management, aligning with mid-market and smaller businesses focused on optimizing sales and engagement processes. read more →

Business Goals

Optimizely Customized Commerce helps businesses acquire customers, increase sales, enhance relationships, and improve digital presence, benefiting enterprises aiming to grow market share and enter new markets. read more →

SAP Commerce Cloud aids in acquiring customers, enhancing relationships, and scaling best practices, which is ideal for businesses aiming to refine operational strategies and grow market presence. read more →

Core Features

Optimizely Customized Commerce offers standout features like comprehensive integration, custom reports, and AI-powered tools, catering to enterprises needing advanced automation and analytics. read more →

SAP Commerce Cloud excels with features such as extensive analytics, ease of migration, and high integration support, making it suitable for businesses focusing on data management and analysis. read more →

Vendor Support

Optimizely Customized Commerce provides 24/7 support via chat, phone, and email, addressing enterprises' preference for round-the-clock assistance and seamless user onboarding. read more →

SAP Commerce Cloud offers 24/7 support with robust chat and phone options, catering to businesses requiring ongoing, detailed vendor assistance and training support. read more →

User Segments and Industries

Optimizely Customized Commerce is predominantly used by enterprise, mid-market, and small businesses across various industries like internet and wholesale, reflecting its adaptability to different business scales. read more →

SAP Commerce Cloud serves predominantly mid-market and small to large enterprises, with significant usage in IT, retail, and medical devices, illustrating its versatility across high-tech and product-centric industries. read more →

Operational Alignment

Optimizely Customized Commerce fits well into enterprise operational workflows, supporting complex engagement and management needs in broader digital environments. read more →

SAP Commerce Cloud integrates effectively within mid to large enterprise workflows, designed to manage operational complexities with a focus on streamlined data and process enhancements. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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24/7 Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Optimizely Customized Commerce and SAP Commerce Cloud

How can Optimizely Customized Commerce and SAP Commerce Cloud optimize your Engagement Management Workflow?

Optimizely Customized Commerce focuses on increasing customer engagement through personalized recommendations, content, and experiences. Sap Commerce Cloud provides a comprehensive engagement platform that includes features like chatbots, marketing automation, and multi-channel customer support. Both tools aim to improve customer engagement, but they achieve this goal through different approaches and features.

"...With Episerver Product Recommentations we’ve found a technology that can engage every individual with unique recommendations and deliver real commercial value...." Testimonial by Simon Pritchard, E-commerce Director, Arcadia Group

"...SAP Commerce Cloud also simplifies complex commerce and order processes, so you can engage customers more effectively and connect the demand with your supply chain. ..." Commerce Platform Solutions

What Are the key features of Optimizely Customized Commerce and SAP Commerce Cloud for Content Management?

Optimizely Customized Commerce and SAP Commerce Cloud both offer content management features. Optimizely focuses on creating and tracking content, while SAP Commerce Cloud emphasizes integration with inventory management and customer databases. Optimizely allows for quick and easy content updates, while SAP Commerce Cloud focuses on multi-channel content management and personalization. A limitation of both systems is that they require users to be familiar with their respective platforms.

"...The platform provides solutions for marketing automation, campaign management, digital commerce and content management just to mention a few...." Peer review by Mats H., Internet

"...Streamlining our customer databases and being able to link our retail content management system with inventory management to have a real-time view and limit customer frustration in the purchase funnel...." Peer review by Internal Consultant

How efficiently Does Optimizely Customized Commerce and SAP Commerce Cloud manage your Products & Pricelist Management?

Optimizely Customized Commerce and SAP Commerce Cloud both manage product data and pricing. Optimizely focuses on managing product libraries for multiple brands, while SAP Commerce Cloud excels at handling large amounts of inventory efficiently. Optimizely is suitable for smaller e-commerce sites with fewer SKUs, while SAP Commerce Cloud is designed for large and complex businesses. However, both systems have limitations regarding advanced product configurations and pricing models, which may require additional tools for specific industries.

"...Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data...." Peer review by Verified User, Executive in Marketing, Automotive