Comparison Summary
This comparison report of Optimizely Data Platform vs. FirstHive is based on a specific set of business needs and context. The comparison uses 1653 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Optimizely Data Platform and FirstHive
Optimizely Data Platform, FirstHive, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
FirstHive focuses on Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
"With Optimizely, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first. " - Jurgan Nebelung
"FirstHive enables marketers to create identity classes of customers, especially when it looks at anonymous customer interactions across multiple channels, and enables tracking and segmentation of such customers, which is not possible via traditional... means. " - Landmark Insurance
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Optimizely Data Platform
Focus area
Optimizely Data Platform is better than FirstHive for
Software Failure Risk
About
CDP assisting growing brands with relevance across the entire customer journey
Customer Data Platform to build persistent customer identities
Financials
SERIES D
NA
Business Need
Total Processes
(we found evidences for)
56
44
Total Goals
(we found evidences for)
16
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
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Improve ROI
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Improve visibility
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Increase customer life time value
- See 4 more
Top Channels
Channels Used
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
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point of sale
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channel partners
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phone calls
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newsletter
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user generated content
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blogs
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mass media
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television
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brochure
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out of home
- See 18 more
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
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point of sale
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channel partners
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phone calls
-
newsletter
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user generated content
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blogs
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mass media
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television
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brochure
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out of home
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
