Optimizely Data Platform and Twilio Engage, An In-Depth Comparison 2024

"...(post purchase follow-up, winback, abandonment and customized product suggestions)...." Peer review by Stephen Carl

"...Using Segment to combine this pre-purchase data with previous transactional data in Looker such as number of lifetime rentals or the neighborhood where the user parks most frequently SpotHero was able to better understand which users were engaging with its monthly parking feature and how they were engaging with it...." Case Study SpotHero

"...This customer profile shows contact info, purchases, browsing behavior, demographic data, locations, lifetime value, average order value, and more in one page...." Peer review from Featured Customers

"...I ve used or tried most of the digital analytics platforms, email service providers and other marketing applications available but the ability to quickly analyze digital behavior and execute marketing campaigns against the insights has been elusive...." Peer review by Andy Cho, VP of Ecommerce, Nine West

"...This was the best product I have encountered with the ability to dynamically analyze member/traffic data for behavioral segmentation...." Peer review by Verified Reviewer, Internet

"...Zaius has improved our understanding of why and how our customers shop, and allowed us to automate more targeted, relevant customer engagement...." Peer review by Frederik Boysen, Chief Executive Officer, Manillo.dk

"...It's easy to implement multiple different types of analytics and advertisement solutions into our site...." Peer review by User

"...Colin Furlong, Business Intelligence Analyst, Typeform The Company...." Case Study Typeform

"...For tracking interactions with the marketing campaign emails we send out using Mailchimp, our email service provider, there are four types of event we want to capture and have available to us in our customer data platform: Email sends, when a mailing list email gets sent to a contact as part of a Mailchimp campaign Email..." Tracking Customer Email Marketing Interactions using Segment Personas and Connections

"...Consulting.com has a small engineering team and an even smaller analytics one, as the sole Product Manager, with Segment we have been able to juggle analysis for business critical decisions; integration of tools required by marketing, sales, etc.; and a growing company doing something different in its usual market...." Peer review by Sergio G