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Optimizely Data Platform vs Zeta Marketing Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Optimizely Data Platform vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 1654 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Data Platform and Zeta Marketing Platform

Optimizely Data Platform, Zeta Marketing Platform, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Data Platform covers Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.

Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.

"With Optimizely, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first. " - Jurgan Nebelung

"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. " - Vsevolod Plokhov

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Data Platform

Focus area

Optimizely Data Platform is better than Zeta Marketing Platform for

Software Failure Risk

  • low

logo Zeta Marketing Platform

Focus area

Software Failure Risk

  • medium

About

CDP assisting growing brands with relevance across the entire customer journey

Data-Driven Marketing Platform to power customer acquisition and retention.

Financials

SERIES D

SERIES F

Business Need

Total Processes
(we found evidences for)

56

43

Total Goals
(we found evidences for)

16

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


lifetime value management


campaign management

campaign analytics


segmentation and targeting


loyalty management

customise loyalty program

identify target customers


helpdesk management




personalized marketing


contact list management


customer feedback management

measuring customer satisfaction




communication management

sending & publishing communications


rating and review management


training & onboarding


content management


workflow management


lead qualification

lead qualification: demographic


generation of new leads


relationship management


competitive intelligence


social media management

social media analytics






sales document management


account management


touchpoint management



channel management


Top Goals

Goals Achieved

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve stakeholder relations

  • Grow market share

  • Increase average basket value

  • Improve visibility

  • Enter new markets internationally or locally

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • omnichannel

  • website

  • social media

  • mass media

  • television

  • mobile

  • display advertisement

  • newsletter

  • phone calls

  • offline

  • on premises

  • games

  • promotions

  • channel partners

  • user generated content

  • blogs

  • See 14 more
  • e-mail

  • omnichannel

  • website

  • social media

  • mass media

  • television

  • mobile

  • display advertisement

  • newsletter

  • phone calls

  • offline

  • on premises

  • games

  • promotions

  • channel partners

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting