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Optimizely Digital Experience Platform vs AB Tasty: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Optimizely Digital Experience Platform vs. AB Tasty is based on a specific set of business needs and context. The comparison uses 5018 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Digital Experience Platform and AB Tasty

Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, etc., belong to a category of solutions that help Digital Experience Platform, whereas AB Tasty, Dynamic Yield, Acoustic Insights, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Digital Experience Platform covers Engagement Management with Website, Products & Pricelist Management with Website, Social Media Management with Website, Training & Onboarding with Website, etc.

AB Tasty focuses on Engagement Management with Website, Helpdesk Management with Phone Calls, Training & Onboarding, Customer Feedback Management with Promotions, etc.

"I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just... about websites anymore. " - Heather Resh

"We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. " - Sarah Znideric

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Digital Experience Platform

Focus area

Optimizely Digital Experience Platform is better than AB Tasty for

Software Failure Risk

  • medium

logo AB Tasty

Focus area

AB Tasty is better than Optimizely Digital Experience Platform for

Software Failure Risk

  • low

About

Digital Experience Platform to unlock digital potential

All-in-one CRO Solution - Personalization & A/B Testing - AB TASTY

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

82

64

Total Goals
(we found evidences for)

19

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


products & pricelist management


training & onboarding


social media management

social media analytics

scheduling post to social media

engaging on social media



content management


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign analytics



generation of new leads


knowledge management


segmentation and targeting



helpdesk management


sales document management

proposal & quote management

contract management


conversion management


competitive intelligence


workflow management



customer feedback management

measuring customer satisfaction


account management




rating and review management



contact list management


lead qualification

lead qualification: technographic






lifetime value management





business development


loyalty management




personalized marketing



sales call management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve navigation

  • Improve consistency

  • Increase customer life time value

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Reduce bounce

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Manage risk

  • See 16 more
  • Increase sales & revenue

  • Acquire customers

  • Increase average basket value

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • See 8 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • phone calls

  • promotions

  • offline

  • social media

  • on premises

  • e-mail

  • display advertisement

  • mobile

  • Facebook

  • mobile app

  • trade shows

  • channel partners

  • coupons

  • review sites

  • chat

  • games

  • events

  • Amazon

  • omnichannel

  • See 19 more
  • website

  • user generated content

  • blogs

  • phone calls

  • promotions

  • offline

  • social media

  • on premises

  • e-mail

  • display advertisement

  • mobile

  • Facebook

  • mobile app

  • trade shows

  • channel partners

  • coupons

  • review sites

  • chat

  • games

  • events

  • Amazon

  • omnichannel

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting