Home Digital Experience Platform Optimizely Digital Experience Platform

Optimizely Digital Experience Platform: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Optimizely Digital Experience Platform
Brand: Optimizely Digital Experience Platform
Rating: 4.44 (3365 reviews)

4.44 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(3365)

Digital Experience Platform to unlock digital potential

AI Powered

Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

Social Media Analytics
Product Marketing
Content Management
Advertisement
Campaign Management
Digital Marketing
Generation Of New Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

Improve ROI
Enhance Customer Relationships
Scale Best Practices
Improve Digital And Social Presence
Improve Efficiency
Grow Market Share
Improve Navigation
Improve Consistency
Increase Customer Life Time Value
Improve Internal Communications
Improve Brand Engagement
Launch New Products
Reduce Bounce
Establish Thought Leadership
Enter New Markets Internationally Or Locally
Improve Stakeholder Relations
Manage Risk

See all business priorities See less business priorities

Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website,

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc.

Reviews

"We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on." - John Cline

Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, Contentsquare, freshping, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

Internet
Non-Profit Organization Management
Marketing and Advertising

Popular in

Mid Market
Enterprise
Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Optimizely Digital Experience Platform Use Cases

What solutions does Optimizely Digital Experience Platform provide for Engagement Management?

Optimizely provides A/B testing and multivariate testing capabilities that enable measurement and tracking of user engagement metrics like clicks, sign-ups, and conversions. The platform helps drive design decisions and improve conversions across various business needs. Optimizely lacks a pre-built engagement metric, which limits its ability to cross-compare different engagement metrics effectively.

"...They eagerly engage with their clients, offering suggestions in how and what to test...." Peer review by Verified User, Program Manager in Marketing, Manufacturing

Read Reviews

Why is Optimizely Digital Experience Platform the best choice for Products & Pricelist Management?

Optimizely's Digital Experience Platform facilitates A/B testing for product managers across marketing, development, and product management teams. It allows for testing various aspects of products and marketing materials to improve sales and customer experience. Limitations include a lack of pricing transparency and a higher price point compared to alternative platforms.

"...If you re a product manager and you re interested in testing every element of your product, including some marketing-oriented aspects (landing pages, etc), then this tool is a must...." Peer review from Oil & Energy

Read Reviews

How can Optimizely Digital Experience Platform enhance your Onboarding process?

The platform offers training and onboarding capabilities, enabling teams to conduct A/B testing and make design changes without development team assistance. The platform facilitates collaboration between marketing and development teams, enabling them to test new ideas and monitor results. However, onboarding requires extensive support and the platform is not ideal for long-term use of winning variations.

"...Optimizely is being used by the Marketing team to conduct A/B tests on our eCommerce website to help increase conversion and average order value, as well as to quickly and easily make cosmetic changes until the development team can catch up and implement them on the back-end...." Peer review by Team Lead in Marketing

Read Reviews

How efficiently Does Optimizely Digital Experience Platform manage your Product Marketing?

Optimizely Digital Experience Platform is a product marketing tool that helps organizations accelerate innovation, reduce risk associated with new features, and increase return on investment from digital initiatives. It is widely used by marketing and product teams across different organizations, including Fortune 100 companies. Optimizely's capabilities are used to test and validate ideas before implementation, leading to data-driven decisions and improved customer experience. However, Optimizely's pricing model is considered expensive compared to competitors.

"...Optimizely is on a path of substantial growth and the additional capital will help them continue to build market-leading products that are used by an increasing number of top global brands. ..." Optimizely raises $50M Series D round for its experimentation platform

Read Reviews

50+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
John Cline Engineering Lead Blue Apron	We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline
Claes Hansen Montana Furniture	We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Scott Harrison Founder & CEO Charity: Water	Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison

CUSTOMERS	TESTIMONIALS
John Cline Engineering Lead Blue Apron	We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline
Claes Hansen Montana Furniture	We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Scott Harrison Founder & CEO Charity: Water	Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Cancer Research UK Non-Profit Organization Management	Non-Profit Organization Management	Case Study Cancer Research UK Cancer Research UK empowers employees to deliver life-changing results Read More
Cox Automotive	NA	Case Study Cox Automotive Experimentation Drives Success at Cox Automotive Read More
Atlassian	NA	Case Study Atlassian Learn how Atlassian uses experimentation to drive their business Read More

Video

How Brand Templates Work in Optimizely Content Marketing Platform

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.