Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

  • Social Media Analytics
  • Product Marketing
  • Content Management
  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
See all business priorities See less business priorities

Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes." - Joanne Ofiara

Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, Contentsquare, freshping, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Optimizely Digital Experience Platform Use Cases

What makes Optimizely Digital Experience Platform ideal for Engagement Management?

What solutions does Optimizely Digital Experience Platform provide for Products & Pricelist Management?

How does Optimizely Digital Experience Platform address your Onboarding Challenges?

How can Optimizely Digital Experience Platform optimize your Social Media Analytics Workflow?

What solutions does Optimizely Digital Experience Platform provide for Product Marketing?

50+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline
CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline

Case Studies

COMPANY INDUSTRY CASE STUDIES
Optimizely Digital Experience Platform case study
NA
Case Study TrustRadius

How TrustRadius Increase in clicks on repositioned call to action (CTA) buttons

Read More
Optimizely Digital Experience Platform case study
NA
Case Study Alaska

Alaska Improves its Mileage Plan Offering with Optimizely

Read More
Optimizely Digital Experience Platform case study
NA
Case Study Blue Apron

Blue Apron Validates Products Faster with Experimentation

Read More

Video

How Brand Templates Work in Optimizely Content Marketing Platform

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

SAP Fiori, Kurtosys, Contentsquare and Freshping are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management

Optimizely Digital Experience Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Optimizely, Inc. News

Optimizely earns multiple 2025 Buyer's Choice Awards from TrustRadius - PR Newswire

Optimizely received several 2025 Buyer's Choice Awards from TrustRadius.

03/12/2024 - source

Optimizely launches industry-leading AI agents across the entire marketing workflow - The Malaysian Reserve

Optimizely introduces new AI tools to enhance the entire marketing process.

19/11/2024 - source

Optimizely expands partnership with Google Cloud to increase access to Google Gemini models, marketing workflows and data warehouse analytics - PR Newswire

Optimizely partners with Google Cloud to enhance access to Google Gemini models, marketing workflows, and data analytics capabilities.

17/11/2024 - source

Optimizely, Inc. Feeds

Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring - PR Newswire

Optimizely plans to acquire NetSpring, a leader in warehouse native analytics.

29/09/2024 - source

Optimizely Announces Promotion of Shafqat Islam to President - PR Newswire

Optimizely has promoted Shafqat Islam to the position of President.

04/08/2024 - source

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D