Oracle Advertising vs. Tubular: Data Management Platform Solution Comparison 2025

Overview: Oracle Advertising and Tubular as Data Management Platform Category solutions.

Oracle Advertising and Tubular are both robust data management platforms, well-suited for different needs. Oracle Advertising excels in advertising and communication management, aiming to improve ROI and customer acquisition with its strong analytics and integration features. Tubular focuses heavily on social media management and analytics, with goals of increasing sales and digital presence. Large enterprises commonly use both products, but Oracle has a broader industry reach, while Tubular is particularly strong in research and marketing sectors.

Oracle Advertising: Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

Tubular: Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.

Oracle Advertising and Tubular: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Oracle Advertising facilitates advertisement, communication management, and campaign management. Oracle Advertising's capabilities like lead qualification support marketing teams needing precise customer targeting. read more →

Tubular supports social media management, social analytics, and engagement activities. Tubular's capabilities help businesses focus on enhancing their social media strategy and presence. read more →

Business Goals

Oracle Advertising aids in customer acquisition, improving ROI, and entering new markets. Oracle Advertising's goals align with businesses seeking to expand their international foothold. read more →

Tubular targets increasing sales, boosting revenue, and improving digital presence. Tubular helps businesses focus on nurturing customer relationships through social media engagement. read more →

Core Features

Oracle Advertising offers analytics, security, and custom reports. Oracle Advertising's features cater to detailed data analysis and secure data handling needs. read more →

Tubular provides strong analytics, custom reports, and integrations. Tubular meets data-rich environments' needs with its comprehensive reporting tools. read more →

Vendor Support

Oracle Advertising delivers round-the-clock support, including chat and phone options. Oracle provides comprehensive vendor support for businesses that need constant access to help. read more →

Tubular offers 24/7 support and chat options. Tubular's support meets the needs of clients who prioritize continuous assistance. read more →

Segments and Industries

Oracle Advertising is used by large enterprises, mid-market, and small businesses primarily in marketing, banking, and automotive industries. read more →

Tubular is favored by large enterprises focused on research, insurance, and marketing sectors. read more →

Operational Alignment

Oracle Advertising integrates into operations across diverse scales, suitable for extensive industries. read more →

Tubular fits seamlessly into social-driven business models and environments focusing on media presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Oracle Advertising and Tubular

What Are the key features of Oracle Advertising and Tubular for Advertisement?

Oracle Advertising helps advertisers target specific audiences and increase campaign budgets. Oracle Advertising uses data to provide insights and improve advertising effectiveness. Tubular provides data that helps media companies prove the value of their audience to advertisers. Tubular helps media companies close more deals and increase revenue. The limitations of these tools are not described in the provided text.

"...I like how they are able to help people with advertisement campaings...." Peer review by William T, William Tidey

"...Or, in some cases, which creators are advertising our competition more...." Partner Decisions Tubular Labs

Why is Oracle Advertising and Tubular the best choice for Competitive Intelligence?

Oracle Advertising and Tubular both offer competitive intelligence features. Oracle Advertising uses machine learning to assess data quality and provides tools for account-based marketing, while Tubular focuses on video performance measurement and benchmarking. Tubular allows users to compare their performance against competitors across platforms, while Oracle Advertising offers insights into audience targeting and campaign effectiveness.

"...Cloud architecture includes data management, databases, and applications, while the Oracle Data Cloud is primarily for driving big data analytics for business intelligence insights...." Google makes its Cloud AutoML service available on Kaggle - SiliconANGLE News plus 2 more

"...Measure and benchmark campaign performance to quickly demonstrate ROI. ..." Tubular Labs Tubular is the world-leader in social video analytics and sponsored video intelligence to help you grow and monetize your business.