Comparison Summary
This comparison report of Oracle Eloqua vs. Actito is based on a specific set of business needs and context. The comparison uses 7532 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and Actito
Oracle Eloqua, Actito, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.
"Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘ha...rd-to-reach’ audience of key influencers. " - Kim Rabbitts
"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Oracle | Integrated Cloud Applications and Platform Services
Agile Marketing Automation Platform for customer engagement
Age
1977
Financials
IPO
SEED
Business Need
Total Processes
(we found evidences for)
113
36
Total Goals
(we found evidences for)
18
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Improve internal communications
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Increase sales & revenue
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Improve digital and social presence
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Improve efficiency
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Enter new markets internationally or locally
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Scale best practices
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Increase customer life time value
- See 7 more
Top Channels
Channels Used
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
