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Oracle Eloqua vs emfluence Marketing Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Eloqua vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 8986 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Eloqua and emfluence Marketing Platform

Oracle Eloqua, emfluence Marketing Platform, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.

"Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” " - Tamer Hamed

"We realized we needed an online strategy to get a new echelon of authors and lots of them. If we hadn't made this work, we very well might not be running BookDaily today. What emfluence has done has given us a predictable and scalable way for author...s to discover who we are. " - Scott Wolf

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Eloqua

Focus area

Oracle Eloqua is better than emfluence Marketing Platform for

Software Failure Risk

  • medium

logo emfluence Marketing Platform

Focus area

emfluence Marketing Platform is better than Oracle Eloqua for

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Platform to create, track, and deploy successful digital campaigns

Age

1977

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

113

60

Total Goals
(we found evidences for)

18

13

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications



generation of new leads


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media



workflow management


contact list management

creating contact list


account management



content management

content publishing

searching for content


helpdesk management



training & onboarding




segmentation and targeting




trade show marketing




loyalty management

identify target customers

customise loyalty program

create engagement based loyalty




personalized marketing


sales document management

proposal & quote management

contract management


lead qualification

lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


products & pricelist management


international marketing


database marketing



conversion management


lifetime value management


competitive intelligence




knowledge management


influencer marketing


social media marketing


revenue cycle management


community marketing


subscription management


performance management


relationship management




opportunity management


outbound marketing








channel management


distribution management


community building


touchpoint management


customer feedback management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • Reduce bounce

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting