Comparison Summary
This comparison report of Oracle Eloqua vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 8527 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and SAP Emarsys Customer Engagement
Oracle Eloqua, SAP Emarsys Customer Engagement, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
"Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective dat...a driven nurture strategies on a declining print market going digital. " - Michael Aho
"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. " - Florian Menge
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Oracle Eloqua
Focus area
Oracle Eloqua is better than SAP Emarsys Customer Engagement for
Software Failure Risk
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Oracle Eloqua for
Software Failure Risk
About
Oracle | Integrated Cloud Applications and Platform Services
Personalized omnichannel experiences that the customers deserve
Age
1977
2000
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
113
66
Total Goals
(we found evidences for)
18
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
-
Increase customer life time value
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Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
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Enter new markets internationally or locally
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Improve consistency
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Build brand awareness
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Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
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omnichannel
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e-mail
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mobile
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social media
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text SMS
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website
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offline
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newsletter
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point of sale
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Facebook
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promotions
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video
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phone calls
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mobile app
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games
-
channel partners
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LinkedIn
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mass media
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television
-
events
-
trade shows
-
display advertisement
-
user generated content
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blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
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omnichannel
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e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
