Comparison Summary
This comparison report of Oracle Eloqua vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 7102 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and Zoho Marketing Automation
Oracle Eloqua, Zoho Marketing Automation, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"Oracle DataFox has enabled us to become more data-driven, allowing us to refine our marketing approach and reach our target audiences more effectively. " - Elida VanSledright
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Oracle Eloqua
Focus area
Oracle Eloqua is better than Zoho Marketing Automation for
Software Failure Risk
About
Oracle | Integrated Cloud Applications and Platform Services
Marketing automation software for faster business growth
Age
1977
1996
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
113
22
Total Goals
(we found evidences for)
18
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
