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Compare Oracle Marketing Cloud vs Taboola

Comparison Summary

For Oracle Marketing Cloud vs Taboola comparison, Our AI algorithm looked at 4217 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Marketing Cloud and Taboola to solve their respective business needs.

Pros and cons of Oracle Marketing Cloud and Taboola

Oracle Marketing Cloud is more suited to businesses that require Engagement Management with E-Mail and Content Management where as Taboola is focused towards Advertisement with Website and Communication Management with Website .

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than Taboola for

Software Failure Risk

  • low

logo Taboola

Focus area

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Content Discovery and Native Advertising

Age

1977

2007

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

87

81

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content publishing

searching for content


campaign management

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


social media management

monitoring social media

social media analytics



account management


loyalty management

identify target customers

create engagement based loyalty

customise loyalty program


generation of new leads


segmentation and targeting



helpdesk management







social media marketing


personalized marketing


training & onboarding



customer feedback management


lead qualification

lead qualification: firmographic

lead qualification: technographic


subscription management


competitive intelligence



channel management



contact list management



conversion management


relationship marketing


sales document management

contract management

proposal & quote management



lifetime value management


touchpoint management


products & pricelist management




relationship management


revenue cycle management


knowledge management



international marketing








referral management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more
  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more
  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting