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Oracle Responsys vs omnisend: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Responsys vs. omnisend is based on a specific set of business needs and context. The comparison uses 6830 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Responsys and omnisend

Oracle Responsys, omnisend, Marigold Engage, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Responsys covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Segmentation And Targeting with E-Mail, etc.

omnisend focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Responsys

Focus area

Oracle Responsys is better than omnisend for

Software Failure Risk

  • low

logo omnisend

Focus area

omnisend is better than Oracle Responsys for

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Age

1977

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

56

91

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management




training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


sales document management


generation of new leads



social media management

social media analytics


customer feedback management



products & pricelist management



discount management



knowledge management


track learning progress


courses & assessment

track learning progress


rating and review management




performance management


business development




calendar management




sales incentive management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more
  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting