Comparison Summary
This comparison report of Oracle Responsys vs. Optimizely Data Platform is based on a specific set of business needs and context. The comparison uses 2505 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Responsys and Optimizely Data Platform
Oracle Responsys, Marigold Engage, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation, whereas Optimizely Data Platform, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Responsys covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Segmentation And Targeting with E-Mail, etc.
Optimizely Data Platform focuses on Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Oracle Responsys
Focus area
Oracle Responsys is better than Optimizely Data Platform for
Software Failure Risk
About
Oracle | Integrated Cloud Applications and Platform Services
CDP assisting growing brands with relevance across the entire customer journey
Age
1977
Financials
IPO
SERIES D
Business Need
Total Processes
(we found evidences for)
56
56
Total Goals
(we found evidences for)
12
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve brand engagement
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Grow market share
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Scale best practices
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Improve visibility
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Increase customer life time value
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Improve stakeholder relations
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Improve digital and social presence
- See 9 more
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
-
Enter new markets internationally or locally
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Improve ROI
-
Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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promotions
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social media
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offline
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on premises
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mobile app
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Facebook
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mobile ads
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video
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user generated content
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coupons
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phone calls
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blogs
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omnichannel
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text SMS
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newsletter
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point of sale
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Instagram
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Netflix
-
movies
-
chat
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events
-
trade shows
- See 22 more
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e-mail
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mobile
-
website
-
promotions
-
social media
-
offline
-
on premises
-
mobile app
-
Facebook
-
mobile ads
-
video
-
user generated content
-
coupons
-
phone calls
-
blogs
-
omnichannel
-
text SMS
-
newsletter
-
point of sale
-
Instagram
-
Netflix
-
movies
-
chat
-
events
-
trade shows
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
