Guiding you to choose between Oracle Responsys vs. SAP Emarsys Customer Engagement: 2024

Comparison Summary

Oracle Responsys: Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.

SAP Emarsys Customer Engagement: Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Oracle Responsys

Focus area

Oracle Responsys is better than SAP Emarsys Customer Engagement for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

SAP Emarsys Customer Engagement

Focus area

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Oracle Responsys and SAP Emarsys Customer Engagement: Customer Satisfaction Data

Most deployed common Use Cases for Oracle Responsys and SAP Emarsys Customer Engagement

How can Oracle Responsys and SAP Emarsys Customer Engagement optimize your Engagement Management Workflow?

Oracle Responsys and Sap Emarsys Customer Engagement both help marketers engage customers across various channels. Oracle Responsys is designed for permission-based sending, focusing on email marketing and program orchestration. Sap Emarsys Customer Engagement allows for automated personalized campaigns across multiple channels, including social media, push, SMS, and email. Both tools offer customer engagement features, but they have different strengths and limitations. Sap Emarsys Customer Engagement has a stronger focus on mobile engagement and customer intelligence, while Oracle Responsys excels in email campaign management and detailed program orchestration.

"...It's also encouraged proactive engagement to help grow and optimize our book of business...." Peer review by Erica W, Director of Marketing Communications, Marketing and Advertising

"...Our automation also sends follow-up e-mails to ones not responded to first e-mail...." Peer review by Verified User, Engineer in Customer Service

What solutions does Oracle Responsys and SAP Emarsys Customer Engagement provide for Campaign Management?

Oracle Responsys and Sap Emarsys Customer Engagement both help plan, execute, and manage marketing campaigns across multiple channels. Oracle Responsys allows for extensive customization and integration, while Sap Emarsys emphasizes automation and efficiency. Oracle Responsys excels in program management with easy-to-use tools for customer journeys. Sap Emarsys focuses on data-driven strategies, segmentation, and personalization. Both tools have limitations; Oracle Responsys struggles with older campaign data access, while Sap Emarsys lacks advanced personalization features.

"...Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns...." Peer review by Juston Brommel, CMO, Thrive Market

"...Our company's marketing programs are data-driven and extremely technical...." Peer review by Max T, B2C Marketing Manager

Why is Oracle Responsys and SAP Emarsys Customer Engagement the best choice for Communication Management?

Oracle Responsys and Sap Emarsys Customer Engagement are both used to send emails and manage customer communication. Both platforms can send personalized messages and segment contacts based on behavior and interests. However, Oracle Responsys requires coding expertise to automate certain tasks, while Sap Emarsys Customer Engagement is considered more user-friendly. One limitation of Sap Emarsys Customer Engagement is that it requires the use of a third-party company for SMS campaigns.

"...Email integration and sending in lots is very good...." Peer review by User

"...We send email newsletters, push notifications for mobile devices, SMS, and also we form segments and manage them on social networks through one platform...." Peer review by Evgeniy R, Head of Retention