cuspera logo CUSPERA

Oracle Responsys vs WebEngage: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Responsys vs. WebEngage is based on a specific set of business needs and context. The comparison uses 10259 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Responsys and WebEngage

Oracle Responsys, WebEngage, Marigold Engage, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Responsys covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Segmentation And Targeting with E-Mail, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Responsys

Focus area

Oracle Responsys is better than WebEngage for

Software Failure Risk

  • low

logo WebEngage

Focus area

WebEngage is better than Oracle Responsys for

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Automation tool to craft contextual and personalized campaigns

Age

1977

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

56

111

Total Goals
(we found evidences for)

12

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management




training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


sales document management

contract management


generation of new leads



social media management

social media analytics



database marketing


lead qualification


customer feedback management


conversion management


customer case management



products & pricelist management






discount management



rating and review management


referral management


trade show marketing





revenue cycle management


sales incentive management


knowledge management



business development




category management




courses & assessment



influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting