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Ortto vs HubSpot: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ortto vs. HubSpot is based on a specific set of business needs and context. The comparison uses 119637 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ortto and HubSpot

Ortto, HubSpot, Bloomreach, ClickDimensions, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ortto covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Workflow Management with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ortto

Focus area

Ortto is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Ortto for

Software Failure Risk

  • medium

About

Marketing automation software to personalize the customer journey

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

86

161

Total Goals
(we found evidences for)

15

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



training & onboarding



contact list management

creating contact list


generation of new leads





conversion management





segmentation and targeting



sales document management

contract management

proposal & quote management



social media management

scheduling post to social media

engaging on social media

social media analytics




lifetime value management



lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


customer feedback management

measuring customer satisfaction

measuring net promoter score


identify target customers


personalized marketing




relationship management



sales review & feedback



database marketing




knowledge management



subscription management




products & pricelist management




referral management


trade show marketing


competitive intelligence


social media marketing



rating and review management


touchpoint management



courses & assessment

track learning progress


channel management


business development




customer case management





call transcription




sales call management

call transcription






performance management


promotion management



pipeline management


discount management


influencer marketing



international marketing



community building


follower management




revenue cycle management


relationship marketing


calendar management



advocacy management



distribution management



conference call management



reputation management





category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Improve consistency

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting