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Outbrain vs Branch linking platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Branch linking platform is based on a specific set of business needs and context. The comparison uses 5231 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Branch linking platform

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Branch linking platform, Leanplum, MoEngage, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Branch linking platform focuses on Engagement Management with Mobile, Advertisement with Mobile, Content Management with Social Media, Training & Onboarding, etc.

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. " - Placido Balmaseda

"Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, B...ranch has also enabled us to provide smooth user experiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house. " - Alex Macintosh

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Branch linking platform for

Software Failure Risk

  • medium

logo Branch linking platform

Focus area

Branch linking platform is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Mobile linking platform, with solutions that unify user experience and mobile measurement

Age

2006

2014

Financials

PRIVATE

SERIES F

Business Need

Total Processes
(we found evidences for)

69

69

Total Goals
(we found evidences for)

14

16

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





referral management




loyalty management



rating and review management



products & pricelist management


touchpoint management


workflow management



sales incentive management



calendar management


promotion management


attribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Improve internal communications

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve consistency

  • Improve visibility

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more
  • mobile

  • e-mail

  • social media

  • mobile app

  • website

  • Facebook

  • display advertisement

  • offline

  • chat

  • promotions

  • point of sale

  • review sites

  • user generated content

  • Yelp

  • Snapchat

  • Pinterest

  • blogs

  • mobile ads

  • Instagram

  • video

  • on premises

  • text SMS

  • phone calls

  • LinkedIn

  • coupons

  • events

  • trade shows

  • mass media

  • television

  • eBay

  • Amazon

  • Doubleclick

  • radio

  • Twitter

  • Slack

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting