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Outbrain vs Movable Ink: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Movable Ink is based on a specific set of business needs and context. The comparison uses 3449 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Movable Ink

Outbrain, Movable Ink, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Movable Ink focuses on Engagement Management with E-Mail, Digital Marketing with E-Mail, Loyalty Management with E-Mail, Content Management with Mobile, etc.

"We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digit...al ecosystem. " - Michael Stephenson

"Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails. " - Liam Savage

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Software Failure Risk

  • medium

logo Movable Ink

Focus area

Movable Ink is better than Outbrain for

Software Failure Risk

  • low

About

The Leading Recommendation Platform for the Open Web

Digital Marketing Visual Experience Platform | Movable Ink

Age

2006

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

69

67

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





loyalty management

identify target customers




personalized marketing


workflow management



database marketing


products & pricelist management


promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • Improve visibility

  • Improve digital and social presence

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • mobile app

  • promotions

  • website

  • newsletter

  • offline

  • omnichannel

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • video

  • review sites

  • print media

  • Facebook

  • magazine

  • eBay

  • Amazon

  • games

  • chat

  • coupons

  • newspaper

  • events

  • trade shows

  • text SMS

  • phone calls

  • Instagram

  • point of sale

  • Whatsapp

  • Twitter

  • See 29 more
  • e-mail

  • mobile

  • social media

  • mobile app

  • promotions

  • website

  • newsletter

  • offline

  • omnichannel

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • video

  • review sites

  • print media

  • Facebook

  • magazine

  • eBay

  • Amazon

  • games

  • chat

  • coupons

  • newspaper

  • events

  • trade shows

  • text SMS

  • phone calls

  • Instagram

  • point of sale

  • Whatsapp

  • Twitter

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting