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Compare Outbrain vs Oracle Marketing Cloud

Comparison Summary

For Outbrain vs Oracle Marketing Cloud comparison, Our AI algorithm looked at 3702 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Outbrain and Oracle Marketing Cloud to solve their respective business needs.

Pros and cons of Outbrain and Oracle Marketing Cloud

Outbrain is more suited to businesses that require Advertisement with Social Media and Content Management with Promotions where as Oracle Marketing Cloud is focused towards Engagement Management with E-Mail and Content Management .

logo Outbrain

Focus area

Software Failure Risk

  • medium

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than Outbrain for

Software Failure Risk

  • low

About

The Leading Recommendation Platform for the Open Web

Oracle | Integrated Cloud Applications and Platform Services

Age

2006

1977

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

69

87

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management







loyalty management

customise loyalty program

identify target customers

create engagement based loyalty


revenue cycle management


personalized marketing


relationship management



workflow management


helpdesk management




customer feedback management


subscription management


channel management



relationship marketing


touchpoint management


products & pricelist management



knowledge management



international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more
  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting