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Compare Outbrain vs PathFactory

Failure Risk Guidance Security Report ?

Failure Risk for Outbrain medium Failure Risk for PathFactory medium
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Comparison Summary

For Outbrain vs PathFactory comparison, Our AI algorithm looked at 3623 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Outbrain and PathFactory to solve their respective business needs.

Pros and cons of Outbrain and PathFactory

Outbrain is more suited to businesses that require Advertisement with Social Media and Content Management with Promotions where as PathFactory is focused towards Engagement Management and Content Management .

Both Outbrain and PathFactory are Content Marketing software, peers recommend Outbrain for content management and social media management where as PathFactory is more known for campaign management and engagement management .

logo Outbrain

Focus area

Outbrain is better than PathFactory for

Software Failure Risk

  • medium

logo PathFactory

Focus area

PathFactory is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

PathFactory powers Content Insight and Activation for B2B ...

Age

2006

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

69

70

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (240)

Read Reviews (7)

content management

Read Reviews (140)

Read Reviews (151)

content publishing

Read Reviews (77)

Read Reviews (24)

content curation

Read Reviews (15)

Read Reviews (29)

content sharing

Read Reviews (8)

Read Reviews (7)

searching for content

Read Reviews (4)

Read Reviews (5)

content tracking

Read Reviews (1)

Read Reviews (41)

communication management

Read Reviews (139)

Read Reviews (9)

sending & publishing communications

Read Reviews (120)

Read Reviews (7)

tracking & monitoring communications

Read Reviews (16)

Read Reviews (1)

engagement management

Read Reviews (82)

Read Reviews (187)

engaging and following up

Read Reviews (77)

Read Reviews (172)

social media management

Read Reviews (46)

Read Reviews (11)

monitoring social media

Read Reviews (16)

Read Reviews (0)

scheduling post to social media

Read Reviews (12)

Read Reviews (0)

engaging on social media

Read Reviews (7)

Read Reviews (1)

managing social media account

Read Reviews (4)

Read Reviews (0)

generation of new leads

Read Reviews (19)

Read Reviews (29)

sales document management

Read Reviews (8)

Read Reviews (11)

proposal & quote management

Read Reviews (7)

Read Reviews (3)

campaign management

Read Reviews (7)

Read Reviews (28)

campaign analytics

Read Reviews (1)

Read Reviews (2)

social media marketing

Read Reviews (5)

Read Reviews (1)

conversion management

Read Reviews (5)

Read Reviews (2)

competitive intelligence

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (4)

Read Reviews (10)

lifetime value management

Read Reviews (3)

Read Reviews (2)

lead qualification

Read Reviews (3)

Read Reviews (1)

lead qualification: technographic

Read Reviews (3)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (0)

account management

Read Reviews (2)

Read Reviews (38)

contact list management

Read Reviews (2)

Read Reviews (2)

rating and review management

Read Reviews (0)

Read Reviews (2)

knowledge management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • website

  • promotions

  • video

  • social media

  • Netflix

  • user generated content

  • blogs

  • phone calls

  • newsletter

  • display advertisement

  • review sites

  • Glassdoor

  • offline

  • point of sale

  • chat

  • text SMS

  • Twitter

  • print media

  • magazine

  • See 17 more

  • e-mail

  • website

  • promotions

  • video

  • social media

  • Netflix

  • user generated content

  • blogs

  • phone calls

  • newsletter

  • display advertisement

  • review sites

  • Glassdoor

  • offline

  • point of sale

  • chat

  • text SMS

  • Twitter

  • print media

  • magazine

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting