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Outbrain vs Sprinklr Core: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Sprinklr Core is based on a specific set of business needs and context. The comparison uses 6269 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Sprinklr Core

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Sprinklr Core, Sendible, Falcon.io (now Brandwatch Social Media Management), etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Sprinklr Core focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Advertisement with Social Media, etc.

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. " - Placido Balmaseda

"We use Sprinklr to position our CEO on a daily basis by listening to what people are saying about her. It also helps ensure we understand our audience when we’re building and promoting her presence. " - Vincent Colegrave

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Software Failure Risk

  • medium

logo Sprinklr Core

Focus area

Sprinklr Core is better than Outbrain for

Software Failure Risk

  • low

About

The Leading Recommendation Platform for the Open Web

SMMS: Social Media Marketing & Management Software | Sprinklr

Age

2006

2009

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

90

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management






influencer marketing


rating and review management




workflow management


helpdesk management


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


channel management


touchpoint management


advocacy management


knowledge management


calendar management



customer case management



products & pricelist management


compliance & governance


sales call management



conference call management




international marketing



reputation management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Launch new products

  • See 12 more

Top Channels

Channels Used

  • social media

  • mobile

  • Facebook

  • mobile app

  • website

  • e-mail

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • LinkedIn

  • offline

  • Instagram

  • omnichannel

  • promotions

  • text SMS

  • on premises

  • chat

  • point of sale

  • Pinterest

  • Netflix

  • games

  • trade shows

  • display advertisement

  • events

  • mass media

  • television

  • coupons

  • review sites

  • Amazon

  • causes and charity

  • Whatsapp

  • Snapchat

  • See 31 more
  • social media

  • mobile

  • Facebook

  • mobile app

  • website

  • e-mail

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • LinkedIn

  • offline

  • Instagram

  • omnichannel

  • promotions

  • text SMS

  • on premises

  • chat

  • point of sale

  • Pinterest

  • Netflix

  • games

  • trade shows

  • display advertisement

  • events

  • mass media

  • television

  • coupons

  • review sites

  • Amazon

  • causes and charity

  • Whatsapp

  • Snapchat

  • See 31 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting