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Outbrain vs Sprinklr Marketing: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Sprinklr Marketing is based on a specific set of business needs and context. The comparison uses 2448 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Sprinklr Marketing

Outbrain, Taboola, Skyword’s Accelerator360, etc., belong to a category of solutions that help Content Marketing, whereas Sprinklr Marketing belong to a category of solutions that help Search and Social Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Sprinklr Marketing focuses on Advertisement with Social Media, Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

"Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. " - De Barros Marcio

"When I was looking for something to help us take our advertising and analytics forward, I learned about what other companies were using. A lot of them said, ‘Sprinklr, Sprinklr, Sprinklr.’ They told me that they could integrate marketing channel dat...a with Sprinklr data, customize their environment, and customize their reports — all things we couldn’t do with past solutions. " - Lori Seaman

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Sprinklr Marketing for

Software Failure Risk

  • medium

logo Sprinklr Marketing

Focus area

Sprinklr Marketing is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Unified omnichannel platform for the end-to-end marketing lifecycle

Age

2006

2009

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

41

Total Goals
(we found evidences for)

14

8

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





workflow management


knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Improve ROI

  • Improve efficiency

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Scale best practices

  • Enter new markets internationally or locally

  • See 5 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • user generated content

  • phone calls

  • blogs

  • website

  • e-mail

  • offline

  • on premises

  • Instagram

  • Twitter

  • promotions

  • Pinterest

  • chat

  • Snapchat

  • See 13 more
  • social media

  • LinkedIn

  • Facebook

  • user generated content

  • phone calls

  • blogs

  • website

  • e-mail

  • offline

  • on premises

  • Instagram

  • Twitter

  • promotions

  • Pinterest

  • chat

  • Snapchat

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting