Guiding you to choose between PathFactory vs. Oracle Marketing Cloud: 2024

"...We have used Pathfactory in our email nurtures, on our website, for event follow ups, ABM, and in our email signatures...." Peer review by Alison L, Digital Marketing and Operations Associate, Computer & Network Security

"...There are so many products and vendors promising to drive engagement, build your audience, and do some marketing miracle for every biz, every product, with little effort and regardless of marketing teams experience...." Peer review by Consultant

"...LookBook is easy to use both for the marketer creating the content experience and for the actual viewer on the other end...." Peer review by Rich C, Marketing Operations Manager, Computer & Network Security

"...Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution...." Peer review from Oracle

"...We bought the platform and within the next week were able to stand up paths and start implementation into our marketing programs...." Peer review by Employee in Marketing

"...Before, to build a marketing campaign, it took me about three hours to build it and to execute it...." Peer review by TJ Hunter, Sr. Database Marketing Manager, Rosetta Stone

"...Really valuable for our Sales Development and Account Executives!...." Peer review by Administrator

"...Integration with Mkt Automation could be a bit improved for new and better ways to convert new/unknown leads...." Peer review by Victor Arieta, Digital Campaign Manager, OSIsoft

"...Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together...." Peer review by Paul Higgins, Marketing Director, TalkTalk Business

"...It's easy for users to access and write, and there's a nice workflow to review any content before it gets published...." Peer review by Caroline K, Graphic Design Associate, Design