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PathFactory vs Taboola: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of PathFactory vs. Taboola is based on a specific set of business needs and context. The comparison uses 4138 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing PathFactory and Taboola

PathFactory, Taboola, Turtl, Outgrow, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

PathFactory covers Engagement Management, Content Management, Account Management, Generation Of New Leads with E-Mail, etc.

Taboola focuses on Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo PathFactory

Focus area

Software Failure Risk

  • medium

logo Taboola

Focus area

Taboola is better than PathFactory for

Software Failure Risk

  • medium

About

PathFactory powers Content Insight and Activation for B2B ...

Content Discovery and Native Advertising

Age

2007

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

70

81

Total Goals
(we found evidences for)

12

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


searching for content


account management


generation of new leads


campaign management

campaign analytics

campaign monitoring





social media management

social media analytics

engaging on social media


sales document management

proposal & quote management


training & onboarding


communication management

sending & publishing communications








conversion management



lifetime value management


contact list management


rating and review management


knowledge management


lead qualification

lead qualification: technographic



personalized marketing




social media marketing


helpdesk management


referral management


loyalty management

identify target customers


competitive intelligence






Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • See 9 more
  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more
  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • video

  • mobile

  • display advertisement

  • Facebook

  • omnichannel

  • e-mail

  • print media

  • magazine

  • phone calls

  • LinkedIn

  • Twitter

  • games

  • offline

  • mass media

  • television

  • mobile app

  • chat

  • on premises

  • Snapchat

  • Instagram

  • causes and charity

  • Facebook page

  • review sites

  • Amazon

  • trade shows

  • out of home

  • billboards

  • point of sale

  • Pinterest

  • newsletter

  • events

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting