Comparison Summary
This comparison report of Pathmatics vs. Aberdeen Marketspace is based on a specific set of business needs and context. The comparison uses 1608 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Pathmatics and Aberdeen Marketspace
Pathmatics, Aberdeen Marketspace, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.
Aberdeen Marketspace focuses on Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.
"Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster " - Melissa Leonas
"I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some... authority. My team learns about the business as we’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. " - Bob Scavilla
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Advertiser Database & Digital Marketing Intelligence
Marketing Intelligence to uncover buyer research behavior
Financials
PRIVATE
M&A
Business Need
Total Processes
(we found evidences for)
51
8
Total Goals
(we found evidences for)
9
3
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve digital and social presence
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Improve ROI
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Improve visibility
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Enter new markets internationally or locally
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Grow market share
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Build brand awareness
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Improve efficiency
- See 6 more
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Enhance customer relationships
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Establish thought leadership
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Build brand awareness
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Grow market share
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Increase sales & revenue
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Enter new markets internationally or locally
- See 3 more
Top Channels
Channels Used
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video
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phone calls
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user generated content
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blogs
- See 1 more
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video
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phone calls
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user generated content
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blogs
- See 1 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
