cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Pathmatics vs Aberdeen Marketspace: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Pathmatics medium Failure Risk for Aberdeen Marketspace medium
Know More

Comparison Summary

This comparison report of Pathmatics vs. Aberdeen Marketspace is based on a specific set of business needs and context. The comparison uses 1608 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pathmatics and Aberdeen Marketspace

Pathmatics, Aberdeen Marketspace, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Aberdeen Marketspace focuses on Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.

"Pathmatics is one of the best investments we have made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work smarter and faster " - Melissa Leonas

"Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” " - Mary Lou Joseph

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pathmatics

Focus area

Pathmatics is better than Aberdeen Marketspace for

Software Failure Risk

  • medium

logo Aberdeen Marketspace

Focus area

Software Failure Risk

  • medium

About

Advertiser Database & Digital Marketing Intelligence

Marketing Intelligence to uncover buyer research behavior

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

51

8

Total Goals
(we found evidences for)

9

3

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (194)

Read Reviews (0)

competitive intelligence

Read Reviews (61)

Read Reviews (1)

digital marketing

Read Reviews (31)

Read Reviews (1)

communication management

Read Reviews (29)

Read Reviews (0)

sending & publishing communications

Read Reviews (26)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (3)

Read Reviews (0)

social media management

Read Reviews (21)

Read Reviews (0)

social media analytics

Read Reviews (15)

Read Reviews (0)

monitoring social media

Read Reviews (3)

Read Reviews (0)

media buying

Read Reviews (12)

Read Reviews (0)

engagement management

Read Reviews (8)

Read Reviews (14)

engaging and following up

Read Reviews (8)

Read Reviews (10)

generation of new leads

Read Reviews (6)

Read Reviews (3)

sales document management

Read Reviews (5)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (3)

Read Reviews (0)

database marketing

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (1)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

  • Enhance customer relationships

  • Establish thought leadership

  • Build brand awareness

  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • See 3 more

Top Channels

Channels Used

  • video

  • phone calls

  • user generated content

  • blogs

  • See 1 more

  • video

  • phone calls

  • user generated content

  • blogs

  • See 1 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting