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Pathmatics vs CB Insights: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Pathmatics vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5690 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pathmatics and CB Insights

Pathmatics, CB Insights, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

"CB Insights lets us cut through the noise and collate the most pertinent data to answer the questions being posed. " - Zackery Reichenbach-Carr

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pathmatics

Focus area

Pathmatics is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than Pathmatics for

Software Failure Risk

  • low

About

Advertiser Database & Digital Marketing Intelligence

cbinsights.com - Machine Intelligence Platform

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

51

84

Total Goals
(we found evidences for)

9

15

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media




engagement management

engaging and following up



generation of new leads



sales document management

proposal & quote management

contract management





conversion management



database marketing



segmentation and targeting





content management


lead qualification: technographic


training & onboarding


business development


products & pricelist management


international marketing


influencer marketing


merger and acquisition


identify target customers


loyalty management

identify target customers



relationship management






account management


sales call management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting