Comparison Summary
This comparison report of Pathmatics vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5690 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Pathmatics and CB Insights
Pathmatics, CB Insights, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.
CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.
"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack
"With CB Insights, we’ve taken the guesswork out of innovation, allowing us to take on bold new businesses without having to roll the dice. " - Ben Wright
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Advertiser Database & Digital Marketing Intelligence
cbinsights.com - Machine Intelligence Platform
Financials
PRIVATE
SERIES A
Business Need
Total Processes
(we found evidences for)
51
84
Total Goals
(we found evidences for)
9
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve digital and social presence
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Improve ROI
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Improve visibility
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Enter new markets internationally or locally
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Grow market share
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Build brand awareness
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Improve efficiency
- See 6 more
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Grow market share
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Establish thought leadership
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Launch new products
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Improve stakeholder relations
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Scale best practices
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Increase sales & revenue
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Build brand awareness
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Improve digital and social presence
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Increase customer life time value
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Manage risk
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Improve consistency
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Improve visibility
- See 12 more
Top Channels
Channels Used
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user generated content
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blogs
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phone calls
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offline
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social media
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review sites
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Amazon
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e-mail
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omnichannel
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point of sale
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website
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mobile
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causes and charity
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promotions
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newsletter
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print media
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magazine
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events
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trade shows
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Facebook page
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Facebook
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chat
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LinkedIn
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mobile app
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video
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games
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eBay
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mass media
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television
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newspaper
- See 27 more
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user generated content
-
blogs
-
phone calls
-
offline
-
social media
-
review sites
-
Amazon
-
e-mail
-
omnichannel
-
point of sale
-
website
-
mobile
-
causes and charity
-
promotions
-
newsletter
-
print media
-
magazine
-
events
-
trade shows
-
Facebook page
-
Facebook
-
chat
-
LinkedIn
-
mobile app
-
video
-
games
-
eBay
-
mass media
-
television
-
newspaper
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
