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Pega Platform vs AB Tasty: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Pega Platform vs. AB Tasty is based on a specific set of business needs and context. The comparison uses 3699 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pega Platform and AB Tasty

Pega Platform, Medallia Experience Orchestration, Cyara, etc., belong to a category of solutions that help Customer Journey and Experience, whereas AB Tasty, Dynamic Yield, Acoustic Insights, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pega Platform covers Engagement Management, Workflow Management, Customer Case Management, Helpdesk Management with Phone Calls, etc.

AB Tasty focuses on Engagement Management with Website, Helpdesk Management with Phone Calls, Training & Onboarding, Customer Feedback Management with Promotions, etc.

"HSBC's GPI initiative has transformed the bank’s operations in a key area of client service by giving clients added confidence that any payment inquiry will be resolved quickly, efficiently, and with a single point of contact. " - Andrew Long

"We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. " - Alexandre Duarte

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pega Platform

Focus area

Pega Platform is better than AB Tasty for

Software Failure Risk

  • medium

logo AB Tasty

Focus area

Software Failure Risk

  • low

About

Pega: Customer Engagement and Digital Process Automation ...

All-in-one CRO Solution - Personalization & A/B Testing - AB TASTY

Age

2017

Financials

IPO

Business Need

Total Processes
(we found evidences for)

70

64

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


workflow management


customer case management


training & onboarding


helpdesk management


sales document management

proposal & quote management

contract management




business development


relationship management


social media management

social media analytics

engaging on social media


communication management

tracking & monitoring communications

sending & publishing communications


content management


competitive intelligence


customer feedback management

measuring customer satisfaction

measuring net promoter score


knowledge management


campaign management


rating and review management


contact list management



lifetime value management


products & pricelist management



loyalty management

customise loyalty program


sales call management


lead qualification






community building





generation of new leads



segmentation and targeting




personalized marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Manage risk

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 11 more
  • Increase sales & revenue

  • Acquire customers

  • Increase average basket value

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • See 8 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • phone calls

  • promotions

  • offline

  • social media

  • on premises

  • e-mail

  • display advertisement

  • mobile

  • Facebook

  • mobile app

  • trade shows

  • channel partners

  • coupons

  • review sites

  • chat

  • games

  • events

  • Amazon

  • omnichannel

  • See 19 more
  • website

  • user generated content

  • blogs

  • phone calls

  • promotions

  • offline

  • social media

  • on premises

  • e-mail

  • display advertisement

  • mobile

  • Facebook

  • mobile app

  • trade shows

  • channel partners

  • coupons

  • review sites

  • chat

  • games

  • events

  • Amazon

  • omnichannel

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting