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Pega Platform vs Salesforce Journey Builder: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Pega Platform vs. Salesforce Journey Builder is based on a specific set of business needs and context. The comparison uses 2250 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pega Platform and Salesforce Journey Builder

Pega Platform, Salesforce Journey Builder, Medallia Experience Orchestration, Cyara, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pega Platform covers Engagement Management, Workflow Management, Customer Case Management, Helpdesk Management with Phone Calls, etc.

Salesforce Journey Builder focuses on Advertisement with Social Media, Communication Management with E-Mail, Engagement Management with E-Mail, Content Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pega Platform

Focus area

Pega Platform is better than Salesforce Journey Builder for

Software Failure Risk

  • medium

logo Salesforce Journey Builder

Focus area

Software Failure Risk

  • medium

About

Pega: Customer Engagement and Digital Process Automation ...

Journey Builder: Personalized Digital Marketing Solutions - Salesforce ...

Age

2017

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

70

36

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


workflow management


customer case management


training & onboarding


helpdesk management


sales document management

proposal & quote management

contract management




business development


relationship management


social media management

social media analytics


communication management

tracking & monitoring communications

sending & publishing communications


content management


competitive intelligence


customer feedback management

measuring customer satisfaction

measuring net promoter score


knowledge management


campaign management


rating and review management


contact list management



lifetime value management


products & pricelist management



loyalty management


sales call management


lead qualification






community building





social media marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Manage risk

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 11 more
  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Acquire customers

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • text SMS

  • point of sale

  • on premises

  • mobile

  • LinkedIn

  • display advertisement

  • Twitter

  • Instagram

  • Facebook

  • video

  • See 11 more
  • e-mail

  • social media

  • website

  • offline

  • text SMS

  • point of sale

  • on premises

  • mobile

  • LinkedIn

  • display advertisement

  • Twitter

  • Instagram

  • Facebook

  • video

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting