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Persado vs Hotjar: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Persado vs. Hotjar is based on a specific set of business needs and context. The comparison uses 8181 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Persado and Hotjar

Persado, Hotjar, Amplitude Analytics, Gainsight PX, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Persado covers Engagement Management, Advertisement with Social Media, Campaign Management, Training & Onboarding, etc.

Hotjar focuses on Engagement Management with Website, Customer Feedback Management with Website, Funnel Analysis with Website, Generation Of New Leads with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Persado

Focus area

Software Failure Risk

  • medium

logo Hotjar

Focus area

Hotjar is better than Persado for

Software Failure Risk

  • medium

About

Create Winning Digital Creative Every Time

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Age

2012

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

62

86

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management


training & onboarding


content publishing

searching for content



social media management

social media analytics


loyalty management

customise loyalty program


knowledge management



personalized marketing



lead qualification

lead qualification: technographic




generation of new leads


touchpoint management



communication management

sending & publishing communications


relationship marketing


courses & assessment

create learning path




lifetime value management


customer feedback management

measuring customer satisfaction


database marketing


helpdesk management



international marketing


influencer marketing


contact list management



products & pricelist management


competitive intelligence


sales document management

contract management


rating and review management


workflow management



conversion management





sales call management



social media marketing




referral management



Top Goals

Goals Achieved

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Improve efficiency

  • Acquire customers

  • Improve internal communications

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Build brand awareness

  • Improve digital and social presence

  • Launch new products

  • Establish thought leadership

  • Manage risk

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more

Top Channels

Channels Used

  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more
  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting