Overview: Pinterest and Buffer as Social Media Marketing Category solutions.

Pinterest and Buffer both shine in social media marketing, but with distinct strengths. Pinterest excels in advertisement and analytics, attracting larger enterprises and marketing industries. Buffer dominates in social media management and diverse client segments, appealing to enterprises and tech sectors. Pinterest focuses on customer acquisition and brand building, supported by robust reporting tools, while Buffer emphasizes improving social presence with strong analytics capabilities. Vendor support is comprehensive in both, with Buffer having slightly more 24/7 availability.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Buffer: Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Pinterest and Buffer: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest facilitates advertisement and social media management, meeting needs for content publishing and engagement. read more →

Buffer supports social media management, excelling in scheduling and communication for account oversight. read more →

Business Goals

Pinterest aids in customer acquisition and brand awareness, crucial for improving digital presence and sales. read more →

Buffer enhances digital presence and customer relationships, beneficial for expanding markets and client engagement. read more →

Core Features

Pinterest offers analytics and custom reports for comprehensive insights, with seamless data import and export. read more →

Buffer provides powerful analytics and reporting tools, coupled with social media integration capabilities. read more →

Vendor Support

Pinterest provides 24/7 support, including chat, email, and phone, addressing diverse user needs. read more →

Buffer ensures strong vendor support, with round-the-clock availability and multiple contact options. read more →

Segments and Industries

Pinterest appeals to large enterprises and industries like marketing, education, and publishing. read more →

Buffer caters to a range of customers from enterprises to small businesses across tech and marketing sectors. read more →

Operational Alignment

Pinterest fits into workflow of large-scale operations needing extensive data management and analytics. read more →

Buffer is suitable for diverse operational scales, from managing extensive social media networks to targeted engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Pinterest and Buffer

What solutions does Pinterest and Buffer provide for Social Media Management?

Pinterest and Buffer are both social media management tools. Pinterest allows users to easily share and save content, while Buffer focuses on scheduling posts across various platforms. Pinterest integrates with websites and other social accounts, offering analytics about followers and content engagement. Buffer provides a calendar view of scheduled posts and integrates with other services, making social media sharing more efficient. However, Buffer has experienced occasional glitches that may disrupt scheduled posts.

"...The Pinterest account is easy to sign up for and managing the account and content added to it is as simple as any social media account I've used...." Peer review by Ryan B, Account Manager

"...But throughout all the changes Buffer has been essentially a dashboard of our social media presence...." Peer review by Stephen Steinberg, Founder, Raw Athletics

How can Pinterest and Buffer enhance your Engagement Management process?

Pinterest emphasizes content creation and engagement with its users, leading to increased traffic and sales. Buffer focuses on social media scheduling, monitoring, and engagement, helping users plan and analyze their social media performance. Both tools facilitate engagement, but Pinterest excels in content creation and driving traffic, while Buffer excels in planning and analysis. There are limitations to both tools, as Pinterest lacks deep engagement interactions compared to other social media platforms, and Buffer is less suitable for companies focused on organic social media engagement.

"...For B2C and B2B companies can distribute content in an engaging way - For example, include an image on your blog or products to make them easily pinnable and easy to share...." Peer review by Joy M., Marketing and Advertising

"...I like how Buffer will set up the best posting schedule for you based on your engagement and audience. . ...." Peer review by Sarah B., Marketing & PR, Non-Profit Organization Management

How can Pinterest and Buffer optimize your Communication Management Workflow?

Pinterest and Buffer are both tools for managing communication, but they differ in their focus. Pinterest is primarily a visual platform, focusing on image-based content and providing insights into design and color trends. Buffer, on the other hand, is a scheduling tool, allowing users to plan and publish content across multiple social media platforms. Buffer excels at providing detailed analytics for posts and scheduling efficiency. However, Buffer has limitations regarding notification reliability and control over the final post appearance.

"...I can post lots of different content to our Pinterest page and have our web page materials and social media posts free for other to post to the platform through their accounts...." Peer review by Curtis R, Lead Marketing Associate

"...I schedule all of my social posts for the week and can trust that they are pushed out automatically. ...." Peer review by Brooke W., Head of Marketing, Education

How efficiently Does Pinterest and Buffer manage your Content Management?

Pinterest and Buffer both help manage content, but they have different focuses. Pinterest emphasizes visual content sharing, allowing users to easily pin and share images and videos. Buffer, on the other hand, focuses on scheduling and managing content across multiple social media platforms. Pinterest's strength lies in its visual appeal and ease of sharing, while Buffer excels in content scheduling and analytics. Both tools have limitations, including a lack of customization options in Buffer and the need to create visually appealing content on Pinterest.

"...A content sharing service that allows members to "pin" images, videos and other objects to their pinboard...." Peer review

"...Buffer makes it so easy to post when you want by scheduling the times you want specific content posted...." Peer review by Karen Brenneman, Director of Technical Information Resources, Meredith College