Overview: Pinterest and Sprinklr Core as Social Media Marketing Category solutions.

Pinterest and Sprinklr Core are both popular solutions in the Social Media Marketing category, each offering distinct advantages tailored to user needs. Pinterest excels in large-scale content management and offers strong analytics and migration features, suitable for enterprises focusing on comprehensive brand management and customer engagement. Sprinklr Core is a robust option for smaller to mid-market businesses looking to improve ROI and customer relationships, with notable support options and mobile-focused channels.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Sprinklr Core: Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Pinterest and Sprinklr Core: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest provides advertisement, social media management, and engagement management, aligning well with large enterprises needing to centralize digital marketing efforts. read more →

Sprinklr Core offers social media management and content engagement, suitable for small to mid-market firms aiming to enhance customer interaction. read more →

Business Goals

Pinterest helps companies acquire customers and build brand awareness, catering to strategic goals like scaling digital presence and increasing sales. read more →

Sprinklr Core facilitates improving ROI and enhancing customer relationships, targeting essential growth areas for smaller businesses. read more →

Core Features

Pinterest features strong analytics, custom reporting, and compliance, meeting the needs of enterprises relying on data-driven decisions. read more →

Sprinklr Core offers analytics and AI capabilities, providing valuable insights for businesses focused on precise customer targeting. read more →

Vendor Support

Pinterest provides extensive 24/7 support, reflecting the needs of large-scale operations requiring constant availability. read more →

Sprinklr Core offers varied support options, appealing to users who prefer a balance between cost and accessibility. read more →

Segments and Industries

Pinterest is favored by large enterprises and the marketing industry, reflecting its comprehensive toolset for extensive brand campaigns. read more →

Sprinklr Core is popular with small to mid-market segments and has a strong presence in marketing and non-profit sectors. read more →

Operational Alignment

Pinterest integrates seamlessly into enterprise workflows, designed to handle the operational complexities of large-scale companies. read more →

Sprinklr Core fits well with smaller operations, allowing for scalable growth tailored to diverse industry requirements. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Pinterest and Sprinklr Core

How can Pinterest and Sprinklr Core enhance your Social Media Management process?

Pinterest is a social media platform that allows users to share and discover content, primarily images and videos. Pinterest integrates with other social media accounts and websites, making it easy for users to share content. Sprinklr Core is a social media management platform that offers a wide range of features, including content management, social listening, reporting, and engagement. Sprinklr Core is designed for large organizations and requires a significant investment. Both platforms offer tools to track engagement and analyze audience data, however, Sprinklr Core provides more robust features for advanced reporting and analytics.

"...The Pinterest account is easy to sign up for and managing the account and content added to it is as simple as any social media account I've used...." Peer review by Ryan B, Account Manager

"...Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks...." Peer review by Rebecca Ruck, CEO, Mobloggy

What benefits does Pinterest and Sprinklr Core offer for Engagement Management?

Pinterest and Sprinklr Core both focus on engaging with customers. Pinterest excels at visual content and building a community, while Sprinklr Core is designed for managing multiple social media channels. Pinterest offers organic growth through user-generated content, whereas Sprinklr Core prioritizes monitoring and responding to conversations across channels. However, Sprinklr Core requires significant customization for one-on-one engagement, limiting its capabilities.

"...By using a combination of Cinematic Pins & Promoted Pins, we were able to showcase the REESE S brand in a fun, playful and engaging way...." Peer review by TJ Garner, Senior Associate Brand Manager, REESE’S

"...Use Sprinklr's social listening insights to monitor competition, track audience engagement and measure sentiment, moods and market trends...." Peer review

How does Pinterest and Sprinklr Core address your Advertisement Challenges?

Pinterest and Sprinklr Core both offer advertising capabilities. Pinterest focuses on visual advertising and reaches a diverse audience, while Sprinklr Core provides a more comprehensive suite of social media management and advertising tools. Pinterest allows users to create and share advertisements through their own pins, while Sprinklr Core enables users to manage and schedule content across various social platforms. However, both platforms have limitations. Pinterest experiences occasional issues with inaccurate advertising links, while Sprinklr Core faces challenges with platform reliability and feature availability.

"...Pinterest presents an incredible opportunity for marketers just name another digital marketing channel in which users collect and share your advertisements!..." Peer review by Brian Davis, Director of Business Development, Partnerships, and Strategic Initiatives, Scoutmob

"...Connections Using it to link advertising to social platforms people are already using..." Peer review by annie r., Education

What makes Pinterest and Sprinklr Core ideal for Communication Management?

Pinterest and Sprinklr Core both support the posting of content to multiple social media platforms. Pinterest prioritizes visual content, allowing users to share images and engage with others through visual search. Sprinklr Core, however, offers a more comprehensive social media management solution, encompassing features such as social listening, campaign management, and mobile device integration. While both tools facilitate communication management, Sprinklr Core provides a more robust set of capabilities for managing social media activities across various channels. A limitation of Pinterest is that it is primarily focused on visual content, limiting its use for managing communication across all social media platforms.

"...When we use Pinterest for business purposes, it's often to look at and compare design or color quality for other publishers...." Peer review by User in Publishing, Publishing

"...This includes basic publishing and scheduling across mainstream social networks, conversation management and engagement, and campaign (app) optimization)...." Peer review by Paul Matson, Head of Content & Social Media, Groupon

What benefits does Pinterest and Sprinklr Core offer for Content Management?

Pinterest and Sprinklr Core both enable content management, allowing users to share, schedule, and track content. Pinterest focuses on visual content, allowing users to pin images and videos, while Sprinklr Core offers a broader approach, managing content across multiple social media platforms. Pinterest emphasizes user-generated content and organic sharing, while Sprinklr Core provides more advanced features for content creation and advertising. However, Sprinklr Core can be challenging to navigate, which limits its user-friendliness.

"...We can post our own content and get feedback from the public or private groups that we're collaborating with...." Peer review by Ryan B, Account Manager