Overview: Pinterest and Sprout Social as Social Media Marketing Category solutions.

Pinterest offers diverse capabilities like advertisement and social media management, ideal for businesses focusing on brand awareness and customer engagement. Sprout Social excels in social media management and analytics, catering to enterprises looking to enhance customer relationships and ROI. Pinterest supports mainly large enterprises in marketing, whereas Sprout Social attracts a wide range of industries, including IT, with robust analytics and support features.

Pinterest and Sprout Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest supports advertisement, social media, and engagement management, meeting operational needs for brand promotion. read more →

Sprout Social shines with social media management and analytics, helping users manage engagement efficiently. read more →

Business Goals

Pinterest helps businesses acquire customers and build brand awareness. read more →

Sprout Social improves digital presence and enhances customer relationships. read more →

Core Features

Pinterest stands out with analytics and custom reports, facilitating data-driven marketing. read more →

Sprout Social offers comprehensive custom reports and data integration for strategic insights. read more →

Vendor Support

Pinterest provides 24/7 support and multiple communication channels. read more →

Sprout Social offers strong 24/7 support with various contact options, ensuring user assistance. read more →

Segments and Industries

Pinterest is favored by large enterprises in marketing and education. read more →

Sprout Social is used by diverse sectors, including IT and marketing, with broad enterprise appeal. read more →

Operational Alignment

Pinterest fits well for enterprises focusing on content management and scheduling posts. read more →

Sprout Social aligns with businesses needing detailed analytics and social media presence enhancement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Pinterest and Sprout Social

What Are the key features of Pinterest and Sprout Social for Social Media Management?

Pinterest is a social media platform that allows users to share and discover visual content. It is designed for easy content sharing and integration with other social media accounts. Pinterest provides analytics tools to understand user engagement and website traffic. nnSprout Social is a social media management tool that allows users to schedule and track social media activity across multiple platforms. It provides analytics, engagement tools, and reporting features. nnSprout Social is designed for team collaboration and reporting, while Pinterest focuses on content sharing and visual discovery.nnSprout Social has limitations with integrations and analytics for some platforms, such as LinkedIn and Google+.

"...The Pinterest account is easy to sign up for and managing the account and content added to it is as simple as any social media account I've used...." Peer review by Ryan B, Account Manager

"...It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling...." Peer review by Kelcey Zacarese, Analytics Manager, Social, Havas Formula

How does Pinterest and Sprout Social facilitate Engagement Management?

Pinterest focuses on creating engaging content that drives traffic and sales, while Sprout Social emphasizes managing and monitoring engagement across multiple social media platforms. Pinterest provides tools to create and share visually appealing content, while Sprout Social enables users to respond to comments and track social media analytics. However, both tools have limitations; for example, Pinterest users may not be as engaged in comments as on other platforms, and Sprout Social's effectiveness can be diminished when used with other services.

"...This helps us engage with the pet-loving community on Pinterest, and achieve some of our broader strategic goals for driving explosive growth...." Peer review by Natasha Ashton, CEO, Petplan Pet Insurance (USA), Petplan Pet Insurance (USA)

"...Sprout Social allows us to both listen and engage in the conversations most important to our business...." Peer review by Ray H, Marketing Director

How can Pinterest and Sprout Social enhance your Communication Management process?

Pinterest and Sprout Social both enable users to schedule social media posts in advance. However, Pinterest focuses on visual content, allowing users to pin images and videos, while Sprout Social supports multiple social media platforms, including Twitter, Facebook, and Instagram. Pinterest provides insights into trending content, while Sprout Social offers comprehensive social media management features, including social monitoring and reporting. These comments highlight a limitation in that they focus on individual features and may not represent the full capabilities of both tools.

"...I can post lots of different content to our Pinterest page and have our web page materials and social media posts free for other to post to the platform through their accounts...." Peer review by Curtis R, Lead Marketing Associate

"...I like how the phone app instantly integrates with things I publish online as well...." Peer review by Haydn W, Chief Flavor Officer, Marketing and Advertising

How does Pinterest and Sprout Social facilitate Content Management?

Pinterest allows users to share visual content, such as images and videos, with others. Sprout Social enables users to manage multiple social media accounts, schedule posts, and track analytics. Pinterest focuses on content sharing and discovery, while Sprout Social emphasizes social media management and engagement. The comments provide limited insights into specific features and functionalities of both platforms.

"...I love that Pinterest allows me to upload and create content...." Peer review by Ann I.

"...I use Sprout Social to run an overall view of my clients brand to help them understand who is following them online, and how to best reach their audience through social media and content marketing strategies...." Peer review by Director in Marketing