Overview: Pinterest and Sprout Social as Social Media Marketing Category solutions.

Pinterest offers diverse capabilities like advertisement and social media management, ideal for businesses focusing on brand awareness and customer engagement. Sprout Social excels in social media management and analytics, catering to enterprises looking to enhance customer relationships and ROI. Pinterest supports mainly large enterprises in marketing, whereas Sprout Social attracts a wide range of industries, including IT, with robust analytics and support features.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Pinterest and Sprout Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest supports advertisement, social media, and engagement management, meeting operational needs for brand promotion. read more →

Sprout Social shines with social media management and analytics, helping users manage engagement efficiently. read more →

Business Goals

Pinterest helps businesses acquire customers and build brand awareness. read more →

Sprout Social improves digital presence and enhances customer relationships. read more →

Core Features

Pinterest stands out with analytics and custom reports, facilitating data-driven marketing. read more →

Sprout Social offers comprehensive custom reports and data integration for strategic insights. read more →

Vendor Support

Pinterest provides 24/7 support and multiple communication channels. read more →

Sprout Social offers strong 24/7 support with various contact options, ensuring user assistance. read more →

Segments and Industries

Pinterest is favored by large enterprises in marketing and education. read more →

Sprout Social is used by diverse sectors, including IT and marketing, with broad enterprise appeal. read more →

Operational Alignment

Pinterest fits well for enterprises focusing on content management and scheduling posts. read more →

Sprout Social aligns with businesses needing detailed analytics and social media presence enhancement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Pinterest and Sprout Social

How can Pinterest and Sprout Social enhance your Social Media Management process?

Pinterest is a social media platform that allows users to share and discover visual content. It is designed for easy content sharing and integration with other social media accounts. Pinterest provides analytics tools to understand user engagement and website traffic. nnSprout Social is a social media management tool that allows users to schedule and track social media activity across multiple platforms. It provides analytics, engagement tools, and reporting features. nnSprout Social is designed for team collaboration and reporting, while Pinterest focuses on content sharing and visual discovery.nnSprout Social has limitations with integrations and analytics for some platforms, such as LinkedIn and Google+.

"...It doesn't take a whole lot of effort to pin things on pinterest, and if you add social share buttons to your website your site visitors can help you out by saving pins from your site, too!..." Peer review by Steph C, Freelance Illustrator, Publishing

"...If you manage only one social media account and you mainly use Facebook and Twitter, this might benefit you...." Peer review by Michelle Hebert, E-Commerce Manager / Social Media Strategist, Genesis Diamonds LLC

Why is Pinterest and Sprout Social the best choice for Engagement Management?

Pinterest focuses on creating engaging content that drives traffic and sales, while Sprout Social emphasizes managing and monitoring engagement across multiple social media platforms. Pinterest provides tools to create and share visually appealing content, while Sprout Social enables users to respond to comments and track social media analytics. However, both tools have limitations; for example, Pinterest users may not be as engaged in comments as on other platforms, and Sprout Social's effectiveness can be diminished when used with other services.

"...This helps us engage with the pet-loving community on Pinterest, and achieve some of our broader strategic goals for driving explosive growth...." Peer review by Natasha Ashton, CEO, Petplan Pet Insurance (USA), Petplan Pet Insurance (USA)

"...Social engagement - they make it very easy to reply to comments, posts and tweets!..." Peer review by Jeff Cowens, MBA, Digital Marketing Manager, The E.W. Scripps Company

How efficiently Does Pinterest and Sprout Social manage your Communication Management?

Pinterest and Sprout Social both enable users to schedule social media posts in advance. However, Pinterest focuses on visual content, allowing users to pin images and videos, while Sprout Social supports multiple social media platforms, including Twitter, Facebook, and Instagram. Pinterest provides insights into trending content, while Sprout Social offers comprehensive social media management features, including social monitoring and reporting. These comments highlight a limitation in that they focus on individual features and may not represent the full capabilities of both tools.

"...In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago...." Peer review by Dao Nguyen, Vice President of Growth and Data, BuzzFeed

"...It provides you single hubs to get you access to publishing your products and post to social media sites...." Peer review by Isabella M, Translator, Interpreter, and Language Solutions Provider, Non-Profit Organization Management

What solutions does Pinterest and Sprout Social provide for Content Management?

Pinterest allows users to share visual content, such as images and videos, with others. Sprout Social enables users to manage multiple social media accounts, schedule posts, and track analytics. Pinterest focuses on content sharing and discovery, while Sprout Social emphasizes social media management and engagement. The comments provide limited insights into specific features and functionalities of both platforms.

"...A content sharing service that allows members to "pin" images, videos and other objects to their pinboard...." Peer review

"...And I'm a social team of one, handling all of our social conversations with supporters across all of our channels - as well as all of the content we share...." Peer review by Cubby G, Social Media Lead