Overview: Pinterest and Sprout Social as Social Media Marketing Category solutions.

Pinterest offers diverse capabilities like advertisement and social media management, ideal for businesses focusing on brand awareness and customer engagement. Sprout Social excels in social media management and analytics, catering to enterprises looking to enhance customer relationships and ROI. Pinterest supports mainly large enterprises in marketing, whereas Sprout Social attracts a wide range of industries, including IT, with robust analytics and support features.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Pinterest and Sprout Social: Best activities based on customer satisfaction

Activities: Pinterest vs Sprout Social

Discover and compare top business activities, Q&A, and peer reviews for Pinterest vs Sprout Social to help find the right fit for your needs.

Pinterest Sprout Social

social media management
engagement management
advertisement
engaging and following up
content management
social media analytics
communication management

Key Capabilities Supported

Pinterest supports advertisement, social media, and engagement management, meeting operational needs for brand promotion. read more →

Sprout Social shines with social media management and analytics, helping users manage engagement efficiently. read more →

Business Goals

Pinterest helps businesses acquire customers and build brand awareness. read more →

Sprout Social improves digital presence and enhances customer relationships. read more →

Core Features

Pinterest stands out with analytics and custom reports, facilitating data-driven marketing. read more →

Sprout Social offers comprehensive custom reports and data integration for strategic insights. read more →

Vendor Support

Pinterest provides 24/7 support and multiple communication channels. read more →

Sprout Social offers strong 24/7 support with various contact options, ensuring user assistance. read more →

Segments and Industries

Pinterest is favored by large enterprises in marketing and education. read more →

Sprout Social is used by diverse sectors, including IT and marketing, with broad enterprise appeal. read more →

Operational Alignment

Pinterest fits well for enterprises focusing on content management and scheduling posts. read more →

Sprout Social aligns with businesses needing detailed analytics and social media presence enhancement. read more →

Applying your context and needs changes the comparison

Most deployed common Use Cases for Pinterest and Sprout Social

How does Pinterest and Sprout Social facilitate Social Media Management?

Pinterest is a social media platform that allows users to share and discover visual content. It is designed for easy content sharing and integration with other social media accounts. Pinterest provides analytics tools to understand user engagement and website traffic. nnSprout Social is a social media management tool that allows users to schedule and track social media activity across multiple platforms. It provides analytics, engagement tools, and reporting features. nnSprout Social is designed for team collaboration and reporting, while Pinterest focuses on content sharing and visual discovery.nnSprout Social has limitations with integrations and analytics for some platforms, such as LinkedIn and Google+.

"...I can post lots of different content to our Pinterest page and have our web page materials and social media posts free for other to post to the platform through their accounts...." Peer review by Curtis R, Lead Marketing Associate

"...If you are an agency, you can manage the social media publishing and reporting for other organizations...." Peer review by Nate Casimiro, Marketing Operations Manager, Simpleview

What solutions does Pinterest and Sprout Social provide for Engagement Management?

Pinterest focuses on creating engaging content that drives traffic and sales, while Sprout Social emphasizes managing and monitoring engagement across multiple social media platforms. Pinterest provides tools to create and share visually appealing content, while Sprout Social enables users to respond to comments and track social media analytics. However, both tools have limitations; for example, Pinterest users may not be as engaged in comments as on other platforms, and Sprout Social's effectiveness can be diminished when used with other services.

"...As an early test of a new paid media channel, Pinterest has been extremely promising in terms of competitively driving new customer engagement...." Peer review by Chris Dowse, Senior Media Planning Executive, Center Parcs

"...It's great for managing multiple client accounts and providing detailed, attractive reports on activity and engagement...." Peer review by Anna S., Marketing and Advertising

How does Pinterest and Sprout Social facilitate Communication Management?

Pinterest and Sprout Social both enable users to schedule social media posts in advance. However, Pinterest focuses on visual content, allowing users to pin images and videos, while Sprout Social supports multiple social media platforms, including Twitter, Facebook, and Instagram. Pinterest provides insights into trending content, while Sprout Social offers comprehensive social media management features, including social monitoring and reporting. These comments highlight a limitation in that they focus on individual features and may not represent the full capabilities of both tools.

"...I can attach an image (or pin to a shared board) instead of sending long email or phone calls...." Peer review by Amanda K, Client Services Specialist, Real Estate

"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management

What makes Pinterest and Sprout Social ideal for Content Management?

Pinterest allows users to share visual content, such as images and videos, with others. Sprout Social enables users to manage multiple social media accounts, schedule posts, and track analytics. Pinterest focuses on content sharing and discovery, while Sprout Social emphasizes social media management and engagement. The comments provide limited insights into specific features and functionalities of both platforms.

"...We can post our own content and get feedback from the public or private groups that we're collaborating with...." Peer review by Ryan B, Account Manager

"...Sprout helps you accomplish all three with discovery (outreach), publishing (content), reporting (measuring) and brand monitoring...." Peer review by Zack S., Banking

Pinterest in Action: Unique Use Cases

How does Pinterest address your Advertisement Challenges?

Sprout Social in Action: Unique Use Cases

Integrations

Ecosystem partners each product commonly connects with.

CoSchedule Marketing Suite

4.5

News

Latest Pinterest news

Pinterest expands Amazon storefront integration for creators

Pinterest has expanded its integration with Amazon, allowing creators in the Amazon Influencer Program to link their Storefronts with Pinterest. This integration facilitates product discovery and affiliate monetisation by enabling Amazon products tagged in Pins to carry affiliate links. The move enhances Pinterest's focus on creator-led commerce and product discovery.

03/07/2026 - source

Latest Sprout Social news

Sprout Social Announces Second Quarter 2026 Financial

Sprout Social announced its second quarter 2026 financial results, reporting an 11% year-over-year revenue growth to $123.8 million. The company also highlighted a 20% increase in subscription revenue from its $30k+ ARR customer cohort. Non-GAAP operating income exceeded guidance by $6.1 million, reaching $16.0 million.

05/08/2026 - source