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Prezly vs Muck Rack: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Prezly vs. Muck Rack is based on a specific set of business needs and context. The comparison uses 2946 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Prezly and Muck Rack

Prezly, Muck Rack, Mynewsdesk, HARO, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Prezly covers Public Relations, Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, etc.

Muck Rack focuses on Public Relations, Social Media Management with Social Media, Communication Management with Social Media, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Prezly

Focus area

Prezly is better than Muck Rack for

Software Failure Risk

  • low

logo Muck Rack

Focus area

Muck Rack is better than Prezly for

Software Failure Risk

  • medium

About

Prezly - Software for better, faster PR | Prezly

Muck Rack for journalists and public relations

Age

2010

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

54

55

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


contact list management

enriching contact list


engagement management

engaging and following up


campaign management

campaign analytics


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media


content publishing



workflow management


rating and review management


trade show marketing


training & onboarding



helpdesk management


sales document management

proposal & quote management


relationship management


lead qualification




distribution management


generation of new leads




identify target customers


loyalty management

identify target customers



Top Goals

Goals Achieved

  • Build brand awareness

  • Improve internal communications

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • Manage risk

  • Enhance customer relationships

  • Improve brand engagement

  • Improve efficiency

  • Improve digital and social presence

  • Improve stakeholder relations

  • Increase sales & revenue

  • Establish thought leadership

  • Scale best practices

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Establish thought leadership

  • See 7 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • offline

  • magazine

  • print media

  • point of sale

  • games

  • chat

  • video

  • promotions

  • phone calls

  • mass media

  • Netflix

  • Slack

  • events

  • trade shows

  • coupons

  • on premises

  • mobile

  • radio

  • causes and charity

  • review sites

  • LinkedIn

  • Pinterest

  • Instagram

  • television

  • newsletter

  • Twitter

  • See 28 more
  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • offline

  • magazine

  • print media

  • point of sale

  • games

  • chat

  • video

  • promotions

  • phone calls

  • mass media

  • Netflix

  • Slack

  • events

  • trade shows

  • coupons

  • on premises

  • mobile

  • radio

  • causes and charity

  • review sites

  • LinkedIn

  • Pinterest

  • Instagram

  • television

  • newsletter

  • Twitter

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting