Comparison Summary
This comparison report of Pubmatic Cloud vs. Index Exchange is based on a specific set of business needs and context. The comparison uses 1135 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Pubmatic Cloud and Index Exchange
Pubmatic Cloud, Index Exchange, OpenX, Appodeal Platform, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pubmatic Cloud covers Advertisement with Mobile, Communication Management, Engagement Management with Mobile, Lead Qualification with Mobile, etc.
Index Exchange focuses on Advertisement, Communication Management, Media Buying, Collaboration with Offline, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
PubMatic: Programmatic Advertising Solutions | SSP Programmatic
Index Exchange | Democratizing Digital Advertising
Age
2006
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
41
34
Total Goals
(we found evidences for)
11
8
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Improve visibility
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve efficiency
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Grow market share
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Acquire customers
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Build brand awareness
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Improve stakeholder relations
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Improve brand engagement
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Launch new products
- See 8 more
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Acquire customers
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Improve ROI
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Enhance customer relationships
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Increase sales & revenue
- See 5 more
Top Channels
Channels Used
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offline
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video
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trade shows
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website
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display advertisement
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phone calls
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mobile
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social media
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mass media
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user generated content
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Facebook
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blogs
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radio
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television
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LinkedIn
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events
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print media
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on premises
-
games
-
promotions
- See 17 more
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offline
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video
-
trade shows
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website
-
display advertisement
-
phone calls
-
mobile
-
social media
-
mass media
-
user generated content
-
Facebook
-
blogs
-
radio
-
television
-
LinkedIn
-
events
-
print media
-
on premises
-
games
-
promotions
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
