Overview: Qualtrics CoreXM and Thematic as Customer Feedback Management Category solutions.
Qualtrics CoreXM and Thematic both excel in customer feedback management but cater to different needs. Qualtrics CoreXM stands out with robust analytics and diverse support channels favored by mid-market to large enterprises, especially in education and internet sectors. Thematic, on the other hand, focuses on AI-powered insights, appealing to industries like telecommunications and financial services, mainly serving mid to large enterprises needing streamlined feedback analysis.
Qualtrics CoreXM and Thematic: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Qualtrics CoreXM supports collecting feedback, engaging through conversational surveys, and managing helpdesk operations. It caters to those focusing on comprehensive market research and satisfaction measurement.
Thematic facilitates customer feedback management and measuring net promoter scores. It is favored by organizations seeking simple feedback analytics and engagement management.
Business Goals
Qualtrics CoreXM aligns with goals like improving customer satisfaction and brand engagement, with an emphasis on acquiring customers and growing market share.
Thematic aims to enhance customer relationships and improve ROI, catering to businesses wanting to scale best practices and boost sales.
Core Features
Qualtrics CoreXM shines with integration capabilities and powerful analytics, offering features like AI-powered tools and custom reports for detailed insights.
Thematic highlights AI-powered analytics and seamless data integration. Its focus on custom reports allows for effective data interpretation.
Vendor Support
Qualtrics CoreXM provides extensive support, including 24/7 assistance, ensuring help is always available via email, phone, and chat.
Thematic offers basic support with 24/7 availability. It primarily uses phone and email channels, ideal for straightforward support needs.
Segments and Industries
Qualtrics CoreXM predominantly serves mid to large enterprises, especially in the education and internet sectors.
Thematic attracts mid-market to large enterprise clients in industries such as telecommunications and financial services.
Operational Alignment
Qualtrics CoreXM integrates smoothly into workflows of varied scale, from small to large enterprises, offering adaptability in complex environments.
Thematic is suitable for organizations desiring operational simplicity, aligning well with straightforward feedback workflows in larger corporate settings.
Applying your context and needs changes the table
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
