Qualtrics CoreXM and Thematic both excel in customer feedback management but cater to different needs. Qualtrics CoreXM stands out with robust analytics and diverse support channels favored by mid-market to large enterprises, especially in education and internet sectors. Thematic, on the other hand, focuses on AI-powered insights, appealing to industries like telecommunications and financial services, mainly serving mid to large enterprises needing streamlined feedback analysis.
Qualtrics CoreXM: Qualtrics CoreXM offers comprehensive experience data solutions, including customer insights, market segmentation, and concept testing. It serves as a single platform for all experience data needs.
Thematic: Thematic's platform analyzes customer feedback to extract actionable insights. Businesses can use these insights to improve their products and services.
Top use cases: Qualtrics CoreXM vs Thematic
Use cases tied to Qualtrics CoreXM and Thematic from verified data sources. Click any use case for supporting evidences.
| Qualtrics CoreXM | Thematic |
|---|---|
Top Capabilities: Qualtrics CoreXM vs Thematic
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Qualtrics CoreXM vs Thematic
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Qualtrics CoreXM vs Thematic
Share of peer evidence by company size for Qualtrics CoreXM and Thematic. Each product segments add up to 100%. Click any segment for supporting evidence.
| Qualtrics CoreXM | Thematic | |
|---|---|---|
| Key Capabilities Supported | Qualtrics CoreXM supports collecting feedback, engaging through conversational surveys, and managing helpdesk operations. It caters to those focusing on comprehensive market research and satisfaction measurement. → | Thematic facilitates customer feedback management and measuring net promoter scores. It is favored by organizations seeking simple feedback analytics and engagement management. → |
| Business Goals | Qualtrics CoreXM aligns with goals like improving customer satisfaction and brand engagement, with an emphasis on acquiring customers and growing market share. → | Thematic aims to enhance customer relationships and improve ROI, catering to businesses wanting to scale best practices and boost sales. → |
| Core Features | Qualtrics CoreXM shines with integration capabilities and powerful analytics, offering features like AI-powered tools and custom reports for detailed insights. → | Thematic highlights AI-powered analytics and seamless data integration. Its focus on custom reports allows for effective data interpretation. → |
| Vendor Support | Qualtrics CoreXM provides extensive support, including 24/7 assistance, ensuring help is always available via email, phone, and chat. → | Thematic offers basic support with 24/7 availability. It primarily uses phone and email channels, ideal for straightforward support needs. → |
| Segments and Industries | Qualtrics CoreXM predominantly serves mid to large enterprises, especially in the education and internet sectors. → | Thematic attracts mid-market to large enterprise clients in industries such as telecommunications and financial services. → |
| Operational Alignment | Qualtrics CoreXM integrates smoothly into workflows of varied scale, from small to large enterprises, offering adaptability in complex environments. → | Thematic is suitable for organizations desiring operational simplicity, aligning well with straightforward feedback workflows in larger corporate settings. → |
Qualtrics CoreXM and Thematic: Best activities based on customer satisfaction
Most deployed common Activities for Qualtrics CoreXM and Thematic
How does Qualtrics CoreXM and Thematic address your Collecting Feedback Challenges?
"...The platform is very straightforward with setting up surveys for feedback, testing, sanity checks, and other needs within the company...." Peer review by Christopher C.
"...Turn your existing NPS and CSAT data into actionable insights using AI-powered thematic analysis...." Peer review from Usersnap
How does Qualtrics CoreXM and Thematic facilitate Engaging Conversational Surveys?
"...I would recommend following-up on their data analyses and results in other statistical software programs like SPSS or Excel...." Peer review by Hannah B., Media Production
"...Segment to focus on retaining the right customers Using data analytics to segment people into different groups means you can identify how each segment engages with your brand and product...." 5 ways data and text analytics improve customer retention
What solutions does Qualtrics CoreXM and Thematic provide for Market Research?
"...marketing research, survey design...." Peer review by Verified Reviewer, Management Consulting
"...We have been using the Thematic for the past 6 months to process and analyse market research text responses...." Case Study Vodafone
How does Qualtrics CoreXM and Thematic facilitate Helpdesk Management?
"...The thing I liked most was having the ability to call Qualtrics for help with setting up our surveys...." Peer review by Verified Reviewer, Government Administration
"...Greyhound was also able to bring their survey data into another integration with a tool called Thematic that helps with open-ended text responses...." How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%
Qualtrics CoreXM in Action: Unique Activities
Integrations
Ecosystem partners each product commonly connects with.
Qualtrics CoreXM
News
Latest Qualtrics CoreXM news
Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...
Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.
Latest Thematic news
Thematic Launches Customer Intelligence and Activation for Agentic CX
Thematic has introduced Customer Intelligence and Activation, a new system that consolidates unstructured feedback to provide team-specific insights, predictive scores, and actionable recommendations.
What benefits does Qualtrics CoreXM offer for Social Media Management?