Qualtrics CoreXM and Thematic, An In-Depth Comparison 2024

Comparison Summary

Qualtrics CoreXM: Qualtrics CoreXM offers comprehensive experience data solutions, including customer insights, market segmentation, and concept testing. It serves as a single platform for all experience data needs.

Thematic: Thematic's platform analyzes customer feedback to extract actionable insights. Businesses can use these insights to improve their products and services.

Qualtrics CoreXM and Thematic: Customer Satisfaction Data

Most deployed common Use Cases for Qualtrics CoreXM and Thematic

What benefits does Qualtrics CoreXM and Thematic offer for Collecting Feedback?

Qualtrics Corexm is a tool that helps create surveys and gather customer feedback. It allows users to tailor surveys to specific clients and provides tools for survey optimization. Thematic is an AI-powered platform that analyzes customer feedback and identifies themes to improve customer satisfaction and loyalty. Thematic uses existing NPS and CSAT data, while Corexm is used to create surveys that capture that data. Thematic's primary limitation is that it relies on existing feedback data.

"...We build closed loop customer experience management systems in that we use Qualtrics to implement our enterprise feedback management models...." Peer review by Derek B.

"...Thematic saves me a great deal of time by automatically breaking up NPS comments into themes...." Peer review by Emma P., Operations manager, Computer Software

What benefits does Qualtrics CoreXM and Thematic offer for Engaging Conversational Surveys?

Qualtrics Corexm and Thematic both assist organizations in engaging with their stakeholders through surveys and feedback analysis. Qualtrics Corexm focuses on survey design and distribution, offering features for automation and follow-up. Thematic, on the other hand, emphasizes analyzing feedback data, identifying themes and providing actionable insights. Thematic also allows for the creation of engaging visualizations, making data more accessible to stakeholders.

"...Intuitive platform and Gamelike Questions Qualtrics is great if you have simple surveys to send out that you want to engage customers...." Peer review by Jordan R.

"...Besides, having an org.-wide accessible dashboard is easy to get all stakeholders to engage and interact with what used to be boring data...." Peer review by Ajantha S, Behavioral Research Practice Lead, Information Technology and Services

How does Qualtrics CoreXM and Thematic address your Market Research Challenges?

Qualtrics Corexm is a comprehensive market research tool used for survey design and analysis. Thematic is a text analytics tool that focuses on analyzing customer feedback and market research text responses. Qualtrics Corexm provides a broader range of features for market research, while Thematic excels at analyzing unstructured text data. Thematic's focus is on extracting insights from text data, while Qualtrics Corexm offers a wider array of functionalities for market research.

"...I currently have four teams completing market research for various clients across the nation...." Peer review by User in Research, Research

"...65% Reduction in cost to generate insights from unstructured feedback Scale Survey capacity no longer throttled by analytics bottlenecks Infotools Ltd is a market research technology company with clients that include multinational telecommunication, airlines, and consumer goods companies. ..." Case Studies

How does Qualtrics CoreXM and Thematic address your Helpdesk Management Challenges?

Qualtrics Corexm and Thematic both provide support for customer interactions. Qualtrics Corexm emphasizes helpful and responsive customer support for survey creation and distribution. Thematic focuses on connecting and analyzing feedback from various channels, including surveys, reviews, and call centers. While Qualtrics Corexm offers a wider range of features for survey development, Thematic provides a more comprehensive approach to feedback management.

"...Customer support is always helpful, friendly, and kind...." Peer review by Christina M., Research Project Coodinator, Research

"...Greyhound was also able to bring their survey data into another integration with a tool called Thematic that helps with open-ended text responses...." How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%