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Ruler - Call Tracking vs CallRail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ruler - Call Tracking vs. CallRail is based on a specific set of business needs and context. The comparison uses 9332 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ruler - Call Tracking and CallRail

Ruler - Call Tracking, ResponseTap, Ringba, etc., belong to a category of solutions that help Other Demand Generation, whereas CallRail, Chorus by ZoomInfo, Salesken, etc., belong to a category of solutions that help Conversation Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ruler - Call Tracking covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Campaign Management with Phone Calls, Channel Marketing with Phone Calls, etc.

CallRail focuses on Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ruler - Call Tracking

Focus area

Ruler - Call Tracking is better than CallRail for

Software Failure Risk

  • medium

logo CallRail

Focus area

CallRail is better than Ruler - Call Tracking for

Software Failure Risk

  • medium

About

Ruler Analytics: Call Tracking & Marketing Attribution

CallRail | Tracking and analytics for phone calls and web forms

Age

2014

2011

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

34

81

Total Goals
(we found evidences for)

7

14

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications


sales call management


campaign monitoring

campaign analytics



social media management

social media analytics

monitoring social media



helpdesk management


generation of new leads





lead qualification


sales document management

contract management



contact list management


account management




workflow management


products & pricelist management


conversion management



lifetime value management


engaging and following up


engagement management

engaging and following up



training & onboarding



rating and review management


business development


customer feedback management



revenue cycle management


follower management


international marketing


competitive intelligence


personalized marketing




content management


social media marketing


referral management






customer case management



Top Goals

Goals Achieved

  • Improve ROI

  • Grow market share

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve efficiency

  • Increase customer life time value

  • See 4 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Improve efficiency

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Scale best practices

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • phone calls

  • website

  • offline

  • e-mail

  • mass media

  • social media

  • television

  • radio

  • mobile

  • on premises

  • text SMS

  • Facebook

  • mobile app

  • chat

  • print media

  • Instagram

  • point of sale

  • promotions

  • LinkedIn

  • games

  • magazine

  • Slack

  • video

  • newspaper

  • out of home

  • brochure

  • display advertisement

  • user generated content

  • blogs

  • billboards

  • See 27 more
  • phone calls

  • website

  • offline

  • e-mail

  • mass media

  • social media

  • television

  • radio

  • mobile

  • on premises

  • text SMS

  • Facebook

  • mobile app

  • chat

  • print media

  • Instagram

  • point of sale

  • promotions

  • LinkedIn

  • games

  • magazine

  • Slack

  • video

  • newspaper

  • out of home

  • brochure

  • display advertisement

  • user generated content

  • blogs

  • billboards

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

No Data

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting