Ruler - Call Tracking Overview

Ruler Analytics enhances marketing measurement through multi-touch attribution and marketing mix modeling. Businesses gain insights into which channels drive high-quality leads, enabling data-driven decisions that impact revenue. By tracking full customer journeys and providing opportunity reporting, Ruler Analytics helps companies optimize their marketing strategies. This platform integrates seamlessly with existing tools, improving their functionality and offering a comprehensive view of marketing effectiveness. A unique aspect is its ability to automatically reveal the most effective channels, aiding in precise budget allocation and strategic planning.

Use Cases

Customers recommend Tracking & Monitoring Communications, Call Analytics, Call Recording, as the business use cases that they have been most satisfied with while using Ruler - Call Tracking.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Advertisement
  • Social Media Analytics
  • Helpdesk Management
  • Generation Of New Leads
  • White Labeling
See all use cases See less use cases

Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Ruler - Call Tracking.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Ruler - Call Tracking Use-Cases and Business Priorities: Customer Satisfaction Data

Ruler - Call Tracking works with different mediums / channels such as Phone Calls. Website. and Offline.

Ruler - Call Tracking's features include SEM, and Recording. and Ruler - Call Tracking support capabilities include Phone Support, 24/7 Support, Email Support, etc. also Ruler - Call Tracking analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Utilizing Ruler Analytics call tracking functionality, users can match phone calls to website visitors and determine exactly how visitors discover a user s business...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Great kit for tracking calls and leads from your marketing channels...." Peer review by Andrew Bruce
"...When someone makes a phone call, Ruler Analytics sends the conversion data to Google AdWords, Analytics or 750+ other integrations...." Call Tracking Software
"...You can also listen to call recordings, see the caller journey, and track offline and static calls...." Peer review from Featured Customers

Ruler - Call Tracking, Ringba, Ringostat - Call Tracking, Retreaver, Phonexa, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ruler is a call tracking software that links phone calls to specific marketing campaigns and keywords, integrating with Google Analytics. It helps businesses maximize ROI by tracking individual visitor data and sharing insights with CRM systems.

Popular Business Setting

for Ruler - Call Tracking

Top Industries

  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Ruler - Call Tracking is popular in Information Technology And Services, and Marketing And Advertising, and is widely used by Small Business, and Mid Market,

Ruler - Call Tracking Customer wins, Customer success stories, Case studies

What solutions does Ruler - Call Tracking provide for Tracking & Monitoring Communications?

How does Ruler - Call Tracking facilitate Call Analytics?

Why is Ruler - Call Tracking the best choice for Campaign Management?

How can Ruler - Call Tracking optimize your Channel Marketing Workflow?

18 buyers and buying teams have used Cuspera to assess how well Ruler - Call Tracking solved their Other Demand Generation needs. Cuspera uses 553 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

 

theEword - Marketing And Advertising - Small

Manchester, UK

theEword used Ruler Analytics to track leads and sales from both online and phone channels. Before, they struggled to show clients the full impact of their marketing campaigns. Ruler Analytics helped... them connect digital efforts to real-world visits and sales. The agency now gives clients clear reports that prove their value. This improved client relationships and made reporting easier.

Read more →
 

Embryo - Marketing And Advertising - Small

Manchester, UK

Ruler Analytics helped Embryo, a marketing agency, connect revenue data to marketing touchpoints for their clients. Before Ruler, Embryo struggled to show the true value of their campaigns beyond lea...d counts. With Ruler, they linked CRM revenue back to specific marketing activities. This allowed them to report on closed business, not just leads. Embryo could now justify increased budgets for SEO and PPC by proving real ROI to clients.

Read more →
 

Rally - Legal Services - Small

USA

Rally used Ruler Analytics to track lead sources from paid digital marketing. Before Ruler, Rally manually tracked leads, which was time-consuming and unreliable. With Ruler, they automated attributi...on, connecting leads to specific channels, campaigns, and ads. This gave Rally clear data on which ads brought in the best clients. Now, they can optimize ad spend and focus on what drives growth.

Read more →
 

Ark Advance - Marketing And Advertising - Small

Auckland, New Zealand

Ruler Analytics helped Ark Advance, a New Zealand marketing agency, track offline conversions for their homeowner-focused clients. Before Ruler, Ark Advance struggled to link online campaigns to offl...ine sales, making it hard to prove ROI. By integrating Ruler with client quoting software, they mapped the full customer journey, including emails, calls, and showroom visits. This gave Ark Advance clear insight into which campaigns drove sales and profit. The agency now uses data to optimize ad spend and improve campaign profitability.

Read more →

Optionis Group - Financial Services - Large

Ruler Analytics helped Optionis Group boost call volumes by 30% year-over-year and increase CRM leads by 10%. The marketing attribution solution enabled Optionis to track offline conversions, optimiz...e campaigns, and reduce cost per acquisition by 3%. Integration with Google Analytics improved lead tracking and reporting accuracy. Optionis used Ruler's insights to realign messaging and improve conversion rates across all channels. The platform provided clear proof of campaign success and informed digital strategy decisions.

Read more →
 

Moneypenny - Consumer Services - Large

Wrexham, UK

Ruler Analytics helped Moneypenny uncover 20% more leads from Google Ads by tracking offline conversions. Before using Ruler, Moneypenny's marketing team could not see which campaigns drove phone and... live chat leads. With Ruler, they matched leads to campaigns and keywords, improving reporting accuracy. This led to an 8% increase in leads and an 11% reduction in cost per lead. Moneypenny now optimises paid search based on real business outcomes, not just web conversions.

Read more →

What is ROAS and Where to Find it in Google Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Ruler - Call Tracking

What is Ruler - Call Tracking?

Ruler is a Call Tracking Software. Ruler measures call activity to identify which of your marketing channels are making people pick up the phone and call the business. It is useful for highlighting improvements and can drastically improve ROI and more accurately report the success of marketing activity.

Ruler - Call Tracking features include tracking phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel. It also works with Google Analytics to report phone calls as goals. It provides individual numbers for each campaign or advert to measure the effectiveness and ROI. It allows playback and download of each call.

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top-line campaign level. It maximizes the ROI from marketing investment and helps to grow business. It allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.

What is Ruler - Call Tracking used for?

Ruler - Call Tracking is a Other Demand Generation Software mainly used by its customers to Improve ROI and Grow Market Share by Tracking & Monitoring Communications, Call Analytics and Call Recording .

What are the top features of Ruler - Call Tracking?

SEM, Recording are some of the top features of Ruler - Call Tracking.

Who uses Ruler - Call Tracking?

Ruler - Call Tracking is used by Information Technology And Services, Marketing And Advertising among other industries.

What are Ruler - Call Tracking alternatives?

Ringba, Ringostat - Call Tracking, Retreaver and Phonexa are popular alternatives for Ruler - Call Tracking.

Where is Ruler - Call Tracking located?

Ruler - Call Tracking is headquartered at 11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom.
lightning

Peers used Ruler - Call Tracking for tracking & monitoring communications and call analytics

Ruler - Call Tracking Competitors

Ruler - Call Tracking Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)

Software Failure Risk Guidance

?

for Ruler - Call Tracking

Overall Risk Meter

Low Medium High

Top Failure Risks for Ruler - Call Tracking

Ruler Analytics Ltd News

Product

Releases · ruleranalytics/meridian-yuji - GitHub

Ruler Analytics has released a new version of its open-source project, meridian-yuji, on GitHub. This update enhances marketing measurement and attribution capabilities for digital marketers and analytics professionals.

Read more →

Ruler Analytics Ltd Profile

Company Name

Ruler Analytics Ltd

Company Website

//ruleranalytics.com

Year Founded

2014

HQ Location

11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE