Ruler - Call Tracking Overview

Ruler Analytics enhances marketing measurement through multi-touch attribution and marketing mix modeling. Businesses gain insights into which channels drive high-quality leads, enabling data-driven decisions that impact revenue. By tracking full customer journeys and providing opportunity reporting, Ruler Analytics helps companies optimize their marketing strategies. This platform integrates seamlessly with existing tools, improving their functionality and offering a comprehensive view of marketing effectiveness. A unique aspect is its ability to automatically reveal the most effective channels, aiding in precise budget allocation and strategic planning.

Use Cases

Customers recommend Tracking & Monitoring Communications, Call Analytics, Call Recording, as the business use cases that they have been most satisfied with while using Ruler - Call Tracking.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Advertisement
  • Social Media Analytics
  • Helpdesk Management
  • Generation Of New Leads
  • White Labeling
See all use cases See less use cases

Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Ruler - Call Tracking.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Ruler - Call Tracking Use-Cases and Business Priorities: Customer Satisfaction Data

Ruler - Call Tracking works with different mediums / channels such as Phone Calls. Website. and Offline.

Ruler - Call Tracking's features include SEM, and Recording. and Ruler - Call Tracking support capabilities include Phone Support, 24/7 Support, Email Support, etc. also Ruler - Call Tracking analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The ease of implementing call tracking on most platforms...." Peer review by Ashton S, Account Manager, Marketing and Advertising

Ruler - Call Tracking, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ruler is a call tracking software that links phone calls to specific marketing campaigns and keywords, integrating with Google Analytics. It helps businesses maximize ROI by tracking individual visitor data and sharing insights with CRM systems.

Popular Business Setting

for Ruler - Call Tracking

Top Industries

  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Ruler - Call Tracking is popular in Information Technology And Services, and Marketing And Advertising, and is widely used by Small Business, and Mid Market,

Ruler - Call Tracking Customer wins, Customer success stories, Case studies

How efficiently Does Ruler - Call Tracking manage your Tracking & Monitoring Communications?

What solutions does Ruler - Call Tracking provide for Call Analytics?

What solutions does Ruler - Call Tracking provide for Campaign Management?

How can Ruler - Call Tracking enhance your Channel Marketing process?

18 buyers and buying teams have used Cuspera to assess how well Ruler - Call Tracking solved their Other Demand Generation needs. Cuspera uses 553 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

Embryo - Marketing And Advertising

Embryo is a marketing agency that wanted to show their value to clients in a clear way. They had trouble connecting marketing work to real revenue for their clients. They switched to Ruler Analytics ...to track revenue from marketing campaigns. Ruler helped them link leads and sales to specific marketing actions. This allowed Embryo to prove the value of their work and increase budgets for SEO and PPC.

Read more →

Brighttail - Marketing And Advertising

Brighttail is a B2B marketing agency that faced challenges tracking complex customer journeys. They needed a way to connect data from different marketing tools to show their impact on high-value lead...s and sales. Brighttail used Ruler Analytics to link marketing and sales data across multiple platforms. This helped them track every touchpoint and attribute revenue to the right marketing channels. As a result, they could prove their value to clients, optimize campaigns, and drive better results.

Read more →

Totalmobile - Information Technology And Services

Totalmobile wanted to track which marketing channels led to real sales. They had trouble linking leads from ads to closed sales. They used Ruler Analytics to track calls, forms, and live chat, and co...nnect their CRM to their website. This helped them see which channels worked best. After using Ruler, they increased their return on ad spend by 23%.

Read more →

theEword - Marketing And Advertising

theEword is a digital marketing agency in the UK. They needed to prove the impact of their marketing work to clients, but struggled to track leads and sales from both online and phone sources. They c...hose Ruler Analytics to help them connect leads and sales back to specific campaigns. Ruler Analytics made it easier for them to report results, improved their client relationships, and provided better service. The agency found the tool easy to use, affordable, and valued the support from the Ruler Analytics team.

Read more →

J2 - Marketing And Advertising

J2 had trouble tracking user journeys and measuring marketing success because of new privacy rules. They used Ruler Analytics to get a better view of their data from different sources. Ruler helped t...hem track leads and see which marketing efforts worked best. The team found it easier to check their data and show clients where leads came from. Their lead tracking process became simpler and more accurate. They gained more control over ad performance and lead quality.

Read more →

Clicky - Marketing And Advertising

Clicky is a digital marketing agency in the UK. They had trouble connecting inbound leads and revenue back to PPC ads, especially tracking calls. They used Ruler Analytics to track calls and link the...m to PPC campaigns. This helped them see 'invisible' revenue and prove their results to clients. Tracked calls through Ruler account for up to 30% of all site conversions for one of their key clients. The team can now optimize spend and show higher results than before.

Read more →

What is ROAS and Where to Find it in Google Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Ruler - Call Tracking

What is Ruler - Call Tracking?

Ruler is a Call Tracking Software. Ruler measures call activity to identify which of your marketing channels are making people pick up the phone and call the business. It is useful for highlighting improvements and can drastically improve ROI and more accurately report the success of marketing activity.

Ruler - Call Tracking features include tracking phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel. It also works with Google Analytics to report phone calls as goals. It provides individual numbers for each campaign or advert to measure the effectiveness and ROI. It allows playback and download of each call.

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top-line campaign level. It maximizes the ROI from marketing investment and helps to grow business. It allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.

What is Ruler - Call Tracking used for?

Ruler - Call Tracking is a Other Demand Generation Software mainly used by its customers to Improve ROI and Grow Market Share by Tracking & Monitoring Communications, Call Analytics and Call Recording .

What are the top features of Ruler - Call Tracking?

SEM, Recording are some of the top features of Ruler - Call Tracking.

Who uses Ruler - Call Tracking?

Ruler - Call Tracking is used by Information Technology And Services, Marketing And Advertising among other industries.

What are Ruler - Call Tracking alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for Ruler - Call Tracking.

Where is Ruler - Call Tracking located?

Ruler - Call Tracking is headquartered at 11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom.
lightning

Peers used Ruler - Call Tracking for tracking & monitoring communications and call analytics

Ruler - Call Tracking Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)

Software Failure Risk Guidance

?

for Ruler - Call Tracking

Overall Risk Meter

Low Medium High

Top Failure Risks for Ruler - Call Tracking

Ruler Analytics Ltd News

Product

Releases · ruleranalytics/meridian-yuji - GitHub

Ruler Analytics has released a new version of its open-source project, meridian-yuji, on GitHub. This update enhances marketing measurement and attribution capabilities for digital marketers and analytics professionals.

Read more →

Ruler Analytics Ltd Profile

Company Name

Ruler Analytics Ltd

Company Website

//ruleranalytics.com

Year Founded

2014

HQ Location

11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE