Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Act-On: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot): Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Act-On for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Act-On

Focus area

Act-On is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot) and Act-On: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Act-On

What makes Salesforce Account Engagement (Formerly Pardot) and Act-On ideal for Engagement Management?

Salesforce Account Engagement Formerly Pardot and Act On both allow for tracking engagement with prospects and customers. Salesforce Account Engagement Formerly Pardot provides more detailed insights into engagement with specific content, while Act On focuses more on overall engagement and following up with customers. Salesforce Account Engagement Formerly Pardot offers features such as Engage Alerts, while Act On offers integrations with Salesforce. Salesforce Account Engagement Formerly Pardot has limitations in template quality and mobile responsiveness.

"...Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns...." Peer review by Verified User, Manager in Marketing, Hospital & Health Care

"...Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up...." Peer review by Jim Lovelady, Vice President, Sales - Exhibits & Events and Enterprise Sales Operations, Moss, Inc.

What benefits does Salesforce Account Engagement (Formerly Pardot) and Act-On offer for Campaign Management?

Salesforce Account Engagement Formerly Pardot and Act On both enable campaign management by supporting email marketing campaigns, landing pages, and website tracking. Salesforce Account Engagement Formerly Pardot has a feature called Engagement Studio to automate marketing programs beyond emails, while Act On provides a more comprehensive view of website activity. Act On allows for sharing assets across instances, which Salesforce Account Engagement Formerly Pardot lacks. Act On may be more difficult to learn for beginners.

"...From form handlers to email drip campaigns, to marketing automation, it makes it easy to tie in everything together...." Peer review by Christian V., Information Technology and Services

"...Easy Interface - the WYSIWYG interface makes it extremely easy to build out marketing campaigns in a short amount of time...." Peer review by Sarah Ortega, Marketing & Advertising Assistant, URL Insurance Group

How does Salesforce Account Engagement (Formerly Pardot) and Act-On facilitate Communication Management?

Salesforce Account Engagement Formerly Pardot and Act On both enable automated email messaging and tracking of email interactions. Salesforce Account Engagement Formerly Pardot excels in email scheduling and drip campaigns, while Act On focuses on providing detailed feedback for SEO optimization on landing pages. Act On is more suitable for high-volume email campaigns, whereas Salesforce Account Engagement Formerly Pardot is better for companies seeking granular control over email content and recipient segmentation. A limitation of both is that they can be time-consuming to set up and manage complex campaigns, especially for repetitive tasks such as creating webinars.

"...We use Pardot to manage our contacts, send emails manually and for marketing automation...." Peer review by Jennifer Mayer, Copywriter, BullEx

"...ActOn has given us the power through its software to increase engagement each time we send an email...." Peer review by Rick J, Process Consultant / Marketing Campaigns, Insurance

How does Salesforce Account Engagement (Formerly Pardot) and Act-On address your Generation Of New Leads Challenges?

Salesforce Account Engagement Formerly Pardot and Act On are both marketing automation tools that help businesses generate new leads. Salesforce Account Engagement Formerly Pardot is more robust and offers features such as automated lead qualification and generation, advanced reporting and analytics, and seamless integration with Salesforce. Act On is simpler to use and focuses on email marketing, lead nurturing, and integration with CRMs. However, Act On has limitations in revenue conversion reporting.

"...We have continued to see success from using drip campaigns for our generated leads from trade shows...." Peer review by Verified User, Program Manager in Marketing, Manufacturing

"...But more importantly, with Act-On we gain powerful insights that enhance lead generation efforts and increase conversions...." Peer review by Partner in Marketing

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Drip Marketing?

Act-On in Action: Unique Use Cases

How efficiently Does Act-On manage your Social Media Management?

Salesforce Account Engagement (Formerly Pardot)

About

Marketing Cloud Account Engagement with marketing and sales alignment

Act-On | An automated Growth Marketing Platform

Age

1999

2005

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Act-On: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Act-On for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Act-On

Focus area

Act-On is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot) and Act-On: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Act-On

What makes Salesforce Account Engagement (Formerly Pardot) and Act-On ideal for Engagement Management?

What benefits does Salesforce Account Engagement (Formerly Pardot) and Act-On offer for Campaign Management?

How does Salesforce Account Engagement (Formerly Pardot) and Act-On facilitate Communication Management?

How does Salesforce Account Engagement (Formerly Pardot) and Act-On address your Generation Of New Leads Challenges?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Drip Marketing?

Act-On in Action: Unique Use Cases

How efficiently Does Act-On manage your Social Media Management?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Salesforce Account Engagement (Formerly Pardot)

Get a personalised risk report for Act-On

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.