Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. ActiveCampaign: 2024

"...Sales people could then decide which leads to engage with directly, and which to assign to drip campaigns...." Peer review by Jeremy Snyder, Sales Director, FlockData

"...It allows to automate email campaigns and plan customer and prospect interactions...." Peer review by Administrator

"...It is used to create and deploy our marketing campaigns so we can create custom marketing material for our customers...." Peer review by Brandi Brown-Lang, Internet Marketing Manager, Sitel

"...The detailed reporting of every campaign with unique open and click, geo location, email client tracking and email opening trends...." Peer review by Sandeep R, Email Marketing Specialist, Marketing and Advertising

"...It's intelligent functions and workflows allow the user to correctly send out emails and use the other automation functions...." Peer review by Nicole M, Director of Marketing, Hospital & Health Care

"...We also use it to separate lists so we can send blast emails out to a segmented audience when needed...." Peer review by Meaghan H

"...Drip campaigns that trigger off sales funnel actions (not just time frame)LeadDeck - smarter cold calling to companies who show interest...." Peer review by Yvette Montague, Managing Partner | Salesforce CRM Division, SalesForce Training & Consulting Ltd.

"...It's arguably the best web-based mass email client to use and with all of the features not only on the email distribution side, but on a sales and lead-generating side, it's definitely a very powerful tool to have in a marketing arsenal and a very excellent outlet for people to use and understand and maximize...." Peer review by David C., Hospital & Health Care

"...We love the Chrome extension that lets us create contacts and deals, as well as updating notes, directly from Gmail...." Peer review by Abbey K, Director of Sales

"...I use it to construct newsletters, create nurture campaigns, do flash sale automations, and onboard my new clients...." Peer review by Nancy T, Founder & Head Coach