Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Appian is based on a specific set of business needs and context. The comparison uses 26928 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Appian
Salesforce Account Engagement (Formerly Pardot), Appian, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Appian focuses on Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Appian for
Software Failure Risk
Appian
Focus area
Appian is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Appian: Low-Code - Enterprise Application Development - BPM ...
Age
1999
1999
Financials
IPO
IPO
Business Need
Total Processes
(we found evidences for)
130
73
Total Goals
(we found evidences for)
19
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Scale best practices
-
Acquire customers
-
Manage risk
-
Enhance customer relationships
-
Improve ROI
-
Improve visibility
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Improve internal communications
-
Improve digital and social presence
-
Improve stakeholder relations
-
Establish thought leadership
-
Build brand awareness
-
Improve consistency
-
Improve brand engagement
- See 15 more
Top Channels
Channels Used
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mobile
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e-mail
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phone calls
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website
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social media
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offline
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omnichannel
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user generated content
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blogs
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trade shows
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promotions
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Amazon
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review sites
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mobile app
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events
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video
-
print media
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magazine
-
chat
-
Facebook
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on premises
-
channel partners
-
Skype
-
Slack
-
games
- See 22 more
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mobile
-
e-mail
-
phone calls
-
website
-
social media
-
offline
-
omnichannel
-
user generated content
-
blogs
-
trade shows
-
promotions
-
Amazon
-
review sites
-
mobile app
-
events
-
video
-
print media
-
magazine
-
chat
-
Facebook
-
on premises
-
channel partners
-
Skype
-
Slack
-
games
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
