Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Customer.io is based on a specific set of business needs and context. The comparison uses 23296 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Customer.io
Salesforce Account Engagement (Formerly Pardot), Customer.io, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Customer.io focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. " - Rob Birse
"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. " - Heloisa Assis
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Customer.io for
Software Failure Risk
Customer.io
Focus area
Customer.io is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Send Automated Messages. Deliver Results.
Age
1999
2012
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
130
65
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve internal communications
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
-
Build brand awareness
-
Launch new products
-
Improve ROI
-
Improve brand engagement
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Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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newsletter
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promotions
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website
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social media
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text SMS
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mobile
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phone calls
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video
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chat
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Slack
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mobile app
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games
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Instagram
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Facebook
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mass media
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Twitter
-
user generated content
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blogs
- See 16 more
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e-mail
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newsletter
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promotions
-
website
-
social media
-
text SMS
-
mobile
-
phone calls
-
video
-
chat
-
Slack
-
mobile app
-
games
-
Instagram
-
Facebook
-
mass media
-
Twitter
-
user generated content
-
blogs
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
