Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 23844 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and emfluence Marketing Platform
Salesforce Account Engagement (Formerly Pardot), emfluence Marketing Platform, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.
"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future. " - Tuomas Pyyhtia
"As a digital marketing partner for MarksNelson, emfluence has not only helped us with our search and e-mail marketing efforts, they have also developed integrated online strategies that have made our website more engaging for clients, prospects and ...referral sources. Not an easy task for an accounting firm. " - Amy Hoppenrath
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than emfluence Marketing Platform for
Software Failure Risk
emfluence Marketing Platform
Focus area
emfluence Marketing Platform is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Platform to create, track, and deploy successful digital campaigns
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
60
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
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Increase sales & revenue
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Improve ROI
-
Enhance customer relationships
-
Scale best practices
-
Improve digital and social presence
-
Enter new markets internationally or locally
-
Improve internal communications
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Launch new products
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Build brand awareness
-
Improve consistency
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Improve brand engagement
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Reduce bounce
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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Twitter
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Facebook
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LinkedIn
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Instagram
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phone calls
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newsletter
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text SMS
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offline
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support groups
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events
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trade shows
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promotions
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Pinterest
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omnichannel
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display advertisement
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user generated content
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blogs
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on premises
- See 18 more
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social media
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e-mail
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website
-
Twitter
-
Facebook
-
LinkedIn
-
Instagram
-
phone calls
-
newsletter
-
text SMS
-
offline
-
support groups
-
events
-
trade shows
-
promotions
-
Pinterest
-
omnichannel
-
display advertisement
-
user generated content
-
blogs
-
on premises
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
